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  1. Why You Need to Own Your Data & Digital Assets

    The moment you approve a website that will be created on a custom platform, content management system (CMS), or hard-coded by an individual or programmer – you essentially hand over the keys to the kingdom and are permanently locked into that...

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    So what are the keys to being successful in a pre-launch and throughout the Super Bowl, and what can non-Super Bowl advertisers learn from these brands? There are some early brand winners such as Doritos, and Bud (Including the Governator himself...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Keys to Engaging Storytelling: Keys to Getting Found: Keys to Getting Friended and Followed: Keys to Getting Forwarded: The paid media that works best today is targeted at specific users who look and act in ways that make them strong candidates for...

  4. Attention Digital Marketing Director: Read This for Your Social Media Success

    You're given the keys with strong expectations that social will just work for your organization and drive brand awareness and ultimately, sales. What happens then is that those social media keys are generally passed on and on to people in the...

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Consequently, many have handed over the keys of the kingdom when it comes to protecting the integrity of the brand, the relationships created, and optimum return on the investment in social. For those who seek to build sustainable brands, social...

  6. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    Leveraging social for other marketing channels and doing it right is one of the keys to taking social to the next level. If you are in any way responsible for driving brand awareness via social media, growing your client base via social media...

  7. Visual Storytelling: The Key Weapon to Content Marketing

    As with any good content marketing, one of the keys to creating relevant boards is not to focus on too much branded content. As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant...