Consequently, many have handed over the keys of the kingdom when it comes to protecting the integrity of the brand, the relationships created, and optimum return on the investment in social. For those who seek to build sustainable brands, social...
The Keys to Social B2B Victory The online brand that will be delivered in social must align with a B2B organization's brand promise, mission, and value proposition. B2B marketing on the Internet is all about three key components: Online reputation...
So what are the keys to effective content marketing? When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of engagement with the brand content among the target audience.
Content Marketing Keys to Success Fans Become Brand Ambassadors Tourism Australia believes that travel decisions are largely made via word of mouth and sees all its fans, citizens, and visitors as brand advocates.
As the newly named global director for Blackberry, Alicia Keys’ “Set the World on Fire” tour is partnering with Tumblr to choose a member in each city to document the show, providing them with tickets to the show and meet and greet passes.
Leveraging social for other marketing channels and doing it right is one of the keys to taking social to the next level. If you are in any way responsible for driving brand awareness via social media, growing your client base via social media...
In the long run, the brand names secure rankings through depth of content, trust in brand and user interaction (searchers clicking a SERP result and staying on their site because the site is trusted and answers the searchers question).
As with any good content marketing, one of the keys to creating relevant boards is not to focus on too much branded content. As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant...
Protect Your Brand’s Reputation In sum, a mobile-optimized website will increase conversions, and can also both protect and improve perception of your company’s brand. A poor mobile experience can hurt your brand’s reputation.
Increased social sharing will lead to more brand social search synergies on the Bing SERP. Encourage your Facebook fans to be your brand advocates so their photos, information, and posts appear in the Bing Sidebar (again, taking Facebook activity...
Who Holds the Keys to Google and Facebook’s User Data Kingdom Although the number of people Circling a brand in the Interbrand Top 100 ballooned by 1,400 percent in the two months between mid-December and mid-February, the lion’s share went to the...
With a change in the landscape from last year to this one, the keys to success for social bookmarking sites in 2012 revolves around: Microsoft, a company that has had brand issues in the past, reached out on Reddit and asked for feedback about its...
In a day when news breaks in a tweet and via mobile device, the online newsroom can hold the keys to dominating online visibility in a three-screen world. A social media newsroom shouldn't be a place to control your brand.
For example, if you’re selling motor oil, you would want to keep all your auto branded keywords in unique ad groups so you can write copy that aligns to that auto brand. Campaign structure remains woefully undervalued.
At the end of the day, there are only so many notes, so many rhymes, so many keys on the keyboard,” Ham said. Trying to launch a new brand in this space, there’s a very tough entry to market for that, but he does have a unique value proposition.
To see what social media managers, search engine optimizers, and search engine marketers can do with GoAnimate’s new collection, I took “ More Jobs for Americans: Stand with President Obama to Continue the Fight for Jobs” and did to it what Woody...
A detail-focused landing page communicates that the brand is strong, reliable, and reputable. Users are habituated to search for genuine trust signals that help them judge the credibility of a page and, to a certain extent, the brand.
You can get the details and a better understanding of this new development via this post on how Apple has handed Twitter the keys to the iOS kingdom, but the bottom line is Twitter is now well positioned to continue growing (while being extremely...
As far as brand effectiveness goes, Facebook ranks number one, according to Brand Keys' Customer Loyalty Index results out earlier this week. Social sites have changed the way we look at brand interaction and marketing.
Amazon.com (AMZN) saw the most visits on Cyber Monday, according to Brand Keys, a marketing research firm. The reports are in and it appears people are doing their Christmas shopping early and online to take advantage of the bargains and save money...
