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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Image Credit: DollarPhotoClub.com Skype is a great way to do these interviews because you'll quickly identify customers who are articulate, are potential brand ambassadors, and whom you may well be able to use in podcasts, videos, or testimonials.

  2. 4 UX Tips That Will Improve Your Content Strategy

    First, understand your company's brand image and the experience it wants to deliver to its customers. UX professionals know that in order for a first-time buyer to become a repeat customer and a brand advocate, their experience needs to be...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    Then, the next most important content area is the descriptive bullet points next to the image. The product should take up at least 80 percent of the image. Try to use as much of the space allowed to tell a real story about your brand, your product...

  4. So... You Think SEO Has Changed?

    Video and Image Optimization And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    NASA didn't have a massive PR machine that worked to shape the global press image of the astronauts and the program. Image credits: Marketing the Moon Content was not only king during Apollo, it was also one of the earliest successful brand...