Image Credit: amandabhslater/Flickr What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer? Remember, traditional publishing and brand publishing is...
Image credit: EMC Image Credit: Computerworld Other relationships related to the brand If you're actively working on any digital aspect of a brand without the benefit of data, you're working in a vacuum.
Include an image: This was highly stressed. The vast majority of publications require an image. Therefore, it's not completely illogical to assume the columnist can find an image that properly represents your content, or your idea.
Image Credit: www.FreeDigitalPhotos.net Much has been written in these columns about the use of online video and how it is becoming essential for any serious brand online. But if you know little or nothing about video production, where do you start...
Debra Mastaler: I'd have the Mayor and Town Council photographed eating there and use the image (with their permission) in a press release and article to the local paper. Image Credit: 123RF Stock Photos
You can also track your reputation and brand image. So if you repinned an image to one of your boards, and other people repin or like this image on your board, you won't receive credit for this as the image was repinned.
As the above image shows, Yahoo has ditched the tabs that were introduced in the company's 2011 redesign, and now has simple text links to Yahoo's other properties, much like Google, and a left navigation menu similar to the one Marissa Mayer...
Provide a Game Plan give them a fresh background and profile image – and show them who they should be following, how to find other people to follow, how to use Twitter search and other tools, and help them get their feet wet so they feel...
The faceless image phenomenon did jump out at me, though, since marketers have long been taught that using faces of people in materials helps users connect with the offering. So what's a marketer to do with all this research on image performance in...
Upload an image with a news tweet to stand out in the Twitter feed. Large Image Summary Card: Similar to a Summary Card, but offers the ability to prominently feature an image. Twitter is now part of mainstream media and an integral player of many...
In order to optimize your logo for your brand term make sure to include your brand in the image file name, URL where the image is hosted, alt attribute, and title of the image. The result is a rather large piece of real estate that includes your...
Image Credit: Bigstock We've all done it before – we see a commercial for a brand we haven't heard of before and immediately go to Google to find the company website. While online marketing is still a major tool for bringing new customers into your...
Image Credit: Rimm-Kaufman Group Image credit: Rimm-Kaufman Group Mobile is a more effective tool when used for brand awareness and research than direct response. Adapting your marketing strategies accordingly can reduce your likelihood of...
Not only does it describe why each jean was selected, but it uses real women, showing a keen understanding of its customers and the larger discussion of body image in fashion and pop culture. If a product is featured in a lookbook or other image on...
In fact, assuming that smartphone users are not interested in a branded experience whether in app or in browser, could damage your mobile image – and drive 40 percent of your consumers to the optimized arms of your competitors.
Image Credit: Poynter Image Credit: Hitreach Always use the image ALT attribute and fill in the description to help your images rank as search engines can not "see" images. Objectives are set by the business so that your site reflects not just your...
Sometimes we’ll create a brand new image based on a set of photos in your library. For a brief recap of the new image features, check out the following video: If you've visited your Google+ account in the past day, you may have noticed Google's big...
This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. Organic Image Traffic
If you can get information on whether the link is an image or a text link, that is helpful but not necessary. Compound anchors: These are combinations of anchors (e.g.blue widgets from Search Engine Watch", which combines money and brand anchors).
Image source: mynerfherder.com Whether clients need more traffic, brand exposure or leads conversions, Google Now is inherently requiring a more strategic and holistic approach to SEO. The release of Google Now nearly a year ago didn't make waves...
