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Brand Identity

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  1. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    So because we're sampling an imperfect web, we have to worry a lot about identity when identity is already hard. I think over 10 years, we're more likely to understand identity and to understand the social connections between people, but at least...

  2. 8 Tips for Building Your Internal Content Marketing Strategy

    Once you identity that, you can focus on creating the content you need. Build your brand. Your brand has one, too. Instead, we need to invest time into developing customer personas and creating stories around who they are, what they want, how they...

  3. Protecting Your Online Brand – Don’t Forget Your Nicknames

    Some companies are indeed becoming wise to the issue of nickname domain names and taking steps to protect their online identity. We've all done it before – we see a commercial for a brand we haven't heard of before and immediately go to Google to...

  4. 4 Steps to Take After a Google Manual Penalty is Removed

    In other words, if you want rankings, you better verify your identity via Google+ authorship. Blogs with no identity – What the heck do weight loss, payday loans.and life insurance have in common? The Google suggest feature is a funny thing – funny...

  5. Future Forward - Shifts in the Digital Revolution at #SESLON

    In the opening keynote of SES London on Tuesday, "Future Forward - Shifts in the Digital Revolution," Dave Coplin, chief envisioning officer of advertising and online at Microsoft UK, focused on the changing web and the importance of context and...

  6. 8 Elements to Test in User Reviews

    Here’s a great example of how you can add more personality (and less identity) to a review. Stars are typically the most common rating icons, but that doesn’t mean you can’t personalize them to fit your brand.

  7. Marketing to the Mindset: How to Match Social Content to User Intent

    They are driven by their desires to maintain a professional identity, make useful contacts, search for new opportunities, stay in touch, or keep up to the date to benefit their career. Is your brand effectively harnessing the power of emotion to...

  8. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    Create stories that are not just relevant to their needs but relevant to their identity too. Before the Old Spice guy, there was the Hunter and the Bear who made use of YouTube annotations to create a brand campaign for Tipp-ex, the stationery...