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Brand Identity

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  1. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    So because we're sampling an imperfect web, we have to worry a lot about identity when identity is already hard. I think over 10 years, we're more likely to understand identity and to understand the social connections between people, but at least...

  2. 8 Tips for Building Your Internal Content Marketing Strategy

    Once you identity that, you can focus on creating the content you need. Build your brand. Your brand has one, too. Instead, we need to invest time into developing customer personas and creating stories around who they are, what they want, how they...

  3. Future Forward - Shifts in the Digital Revolution at #SESLON

    In the opening keynote of SES London on Tuesday, "Future Forward - Shifts in the Digital Revolution," Dave Coplin, chief envisioning officer of advertising and online at Microsoft UK, focused on the changing web and the importance of context and...

  4. 8 Elements to Test in User Reviews

    Here’s a great example of how you can add more personality (and less identity) to a review. Stars are typically the most common rating icons, but that doesn’t mean you can’t personalize them to fit your brand.

  5. Marketing to the Mindset: How to Match Social Content to User Intent

    They are driven by their desires to maintain a professional identity, make useful contacts, search for new opportunities, stay in touch, or keep up to the date to benefit their career. Is your brand effectively harnessing the power of emotion to...