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Brand Global Search Equity

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  1. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    As I've illustrated, building equity into category and sub-category pages, which then flow to item-level pages, is essentially the secret to giving items maximum visibility in search. The overarching challenge that presents itself here is ensuring...

  2. SearchDay | 7 Social Media Predictions for 2009

    Social Media Predictions for 2009 BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Doing A Google Search Impacts The Environment!

  3. SearchDay | Use Caution When Growing Your Site

    Part 2 BRAND EQUITY Many companies still believe they need to get users into their prospecting databases in order to market to them. As you may or may not know by now, search can drive an incredible amount of traffic to your site.

  4. SearchDay | Canaries in the SEM Coal Mine

    Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. We Are What We Search Posted by Greg Jarboe Oct 31, 2008 Bill Tancer, the General Manager of Research at Hitwise and one of the keynote speakers at Search Engine Strategies Chicago...

  5. SearchDay | Charity Events: Search With a Cause

    Economic Depression 2.0 BRAND EQUITY Using some past economic low times as historical guides, what can the online world expect in the coming months? Search Engine Watch Experts Columns News from the Search Engine Watch Blog

  6. SearchDay: Oil and Water? SEOs vs. Content Owners

    Avoiding Online Missteps with Generation Y and Millenniums BRAND EQUITY Often, millions of dollars are spent on tailoring a marketing message to a youth audience, and not enough is spent to tailor the actual product or service we're delivering.

  7. SearchDay: Link Building with Customers

    Avoiding Online Missteps with Generation Y and Millenniums BRAND EQUITY Often, millions of dollars are spent on tailoring a marketing message to a youth audience, and not enough is spent to tailor the actual product or service we're delivering.

  8. Searchonomics: Search Statistics Made Fun

    The volume of brand search terms is an effective way to track brand equity over time. Whoever said statistics about search must be dry and boring hasn't experienced presentations from two data giants of the search world, Geoff Ramsey, CEO of...