For example, a search for Starbucks returns threads related to the overall brand, location- specific brand such as Starbucks UK, products like the Starbucks Card and brand elements like the Starbucks logo.
Looking at Pinterest, in the context of SEO, one out of three brands with Pinterest pages have their profiles show up in search results for brand terms. However, for brands – especially those in sectors such as retail – it's also important to...
Search Engine Watch got a sneak preview of Unruly Analytics yesterday in a Google+ Hangout. The Benchmark Edition is used to effectively measure a brand's social video footprint against its competitors, while the Campaign Edition provides real-time...
And each time, attendees of the leading global event series about search and social marketing learned brand new lessons from the small company in Utah that had used YouTube to build a multi-million dollar business.
Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional engines. Nearby renamed Local Search on iOS.
Think about the early days of search engine marketing, when businesses went in early and built their brand online, it gave them a strategic advantage. Here are the discussion highlights with leading experts in the mobile industry: Eric Litman...
Given the competition in the SEO space for this industry, we knew we had to reinforce the brand of our primary web property to garner more search engine authority. Simply by working with Gary, we were excited to receive validation of our effort's...
AB: Optimizing search and social across multiple international geographies can be a challenge for many marketers who want to dominate global search rankings. This morning I caught up with Duane Forrester from Bing as he prepared to kick off the...
Joel Lunenfeld, Twitter’s VP of Global Brand Strategy, will be a keynote speaker at SES New York 2013. Search Engine Watch (SEW) asked Joel Lunenfeld (JL) four questions about his upcoming keynote. Twitter has become a global town square where...
According to Google’s Surojit Chatterjee, Group Product Manager of Global Mobile Search Ads, “When an advertiser uses click-to-call ads with call extensions and location extensions, we see an average CTR increase of 6-8%.
Founded in 2007, Idealizer specializes in search and content marketing, According to Zwicky, the Swiss team’s offerings mirror what BlueGlass does in the U.S.but also bring expertise in localization, internationalization and a European network of...
It turns out that tweets contain a lot of valuable consumer feedback; with 12 percent of brand-mention tweets including product suggestions, 20 percent of which are rated at 4 stars or higher. Using the language of your customers will help to...
To find out, last month, BrightEdge (disclosure: I’m the founder and CEO there) reached out to 4,000 brand customers in 99 countries and 44 languages as part of the 2013 Global Enterprise SEO Survey. Integrating your search and social efforts...
Global Rules for Organic and Ad Titles and Descriptions On one hand, you have the search engines and their need to understand what your website or specific page is about and have it fed to them in a manner that they can prioritize properly.
Twitter home to majority of 10 million monthly global brand mentions Global and mobile search ad spends tops 3.2 billion in 2011 Well, 2012 has been one of hell a ride for the search marketer. Sematic Search
One observable trend among global brand websites is that many are simply translating content to various country-specific sections. Updating global search and media processes requires a strong internal leader with proven experience managing...
Now actually managing a global SEO is campaign is a whole post or two in itself as you look for variance and differences across local nuisances, translation, search engine types, and global law. Search is also more local now as results vary by...
Retailers widely recognize the benefits of expanding their brand to global markets; the rewards are more customers and a higher rate of sales. If initiatives to optimize consumer-facing opportunities are offered in English only, site owners will...
At the same time, you want to maintain a consistent, overall brand presence through a global page. Starbucks does a great job of this, enabling a global brand page as their hub and associated country pages as the spokes.
Ad sales will be handled by AOL's sales team, opening up a new revenue stream for the company and delivering a significant amount of brand-safe inventory for advertisers. It’s a strong endorsement of YouTube’s new channel strategy, which was...
