SEO News

Brand Global Key Trends

RSS
  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The trends described above are rapidly eroding the effectiveness of the majority of the investments brands are making in traditional advertising and marketing programs. One of the key aspects of these businesses was, and still remains, the...

  2. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Our data and findings skew towards the behavior of larger advertisers, and may not reflect performance trends for small- or medium-sized businesses,” Marin said in its report. For this study, Marin gleaned data from its global online advertising...

  3. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Given the competition in the SEO space for this industry, we knew we had to reinforce the brand of our primary web property to garner more search engine authority. Visual Storytelling: The Key Weapon to Content Marketing Jason Cormier explains that...

  4. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    While consumers are consuming information from and interacting with brands in different ways, they mostly want to have that connection for a few key reasons: The top-two reasons consumers are driven to action are: 1) Their friends shared reasons...

  5. How Advanced Marketers Will Use Facebook in 2012

    This discussion goes beyond tracking simple key performance indicators (KPIs) within some marketing dashboard that spits out monthly reporting with +/- percentages. The InfiniGraph platform aggregates Facebook and Twitter data for the purpose of...

  6. Twitter DM Insecurity, SEO Tips, Latest on Google, Yahoo & Bing - Search Week in Review for Oct. 9, 2010

    A deep dive into how businesses should use Webmaster tools search rankings, brand vs.non-brand traffic, and long tail keyword performance to gain actionable strategic insights that drive SEO beyond just understanding performance.