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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Also, like Twitter, every follower counts, whether it's another brand or a person. If you go to the About section of their page, you can often get to the list of people following a brand or person and begin following that list.

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The history of the customer's engagement with your brand. What channels your customers are engaging in with your brand. The capacity to deliver a personalized experience to the customer based on a brand's understanding of who that customer is, what...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content was not only king during Apollo, it was also one of the earliest successful brand journalism campaigns in history, Scott said. A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. Use Custom Audiences retargeting on Facebook to give them a reason to reconsider your brand.