Burberry, British luxury fashion brand — @burberry. Advertisers will not only be able to create Vine content using Unruly's Vine Talent Agency and evaluate Vines for shareability and effectiveness using Unruly's ShareRank algorithm; they'll be able...
In fact, the production of digital and social content growth accounts for over 90 percent of all global data produced over the last two years, according to IBM. Search for a brand in 2013, and it’s increasingly likely a Google+ page will appear in...
For example, a nonprofit building a global grassroots movement to solve the climate crisis can use a time lapse video (fast motion) to show "350 Days in the life of a retreating glacier" in just one minute and 11 seconds, as 350.org did with the...
We've all done it before – we see a commercial for a brand we haven't heard of before and immediately go to Google to find the company website. While online marketing is still a major tool for bringing new customers into your sales funnel, many...
The stunning success of these ads show how brand content is not just fodder for water cooler conversation, but is actively shaping what matters in culture today," said Tara Levy, Director Ads Marketing, YouTube.
A brand representative can openly identify themselves and then contribute. Follow related topics: Identify topics related to your brand and/or your industry. For example, a search for Starbucks returns threads related to the overall brand, location...
How have large global brands taken to Pinterest? Ideas include the values behind your brand or business, DIY projects and moods, among others. As you think about ranking for brand terms, and even non-brand terms, it is important to keep an eye on...
The Benchmark Edition is used to effectively measure a brand's social video footprint against its competitors, while the Campaign Edition provides real-time insight into a specific campaign's performance and ROI.
With the launch of his new album, Justin Timberlake is pulling the look and feel of the brand through his Instagram channel (literally) by only using the black and white filter to carry the 20/20 Experience through every aspect, including live...
And each time, attendees of the leading global event series about search and social marketing learned brand new lessons from the small company in Utah that had used YouTube to build a multi-million dollar business.
Infographic: How to Drive Better Brand Engagement on Twitter – Yahoo Advertising Solutions When it comes to global smartphone share, Android leads at 51.2 percent, followed by iOS at 43.5 percent, and Windows at 4.1 percent, Kantar Worldpanel...
Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter. Leveraging existing conversations that are happening on TV involves getting the audience engaged with both the show and your...
Here are the discussion highlights with leading experts in the mobile industry: Eric Litman, Chairman Michael Bayle, Senior VP and General Manager, ESPN Mobile; and Brendon Kraham, Head of Global Mobile Sales and Product Strategy, Google.
Simply by working with Gary, we were excited to receive validation of our effort's credibility from tort blogs such as Global Tort”. Given the competition in the SEO space for this industry, we knew we had to reinforce the brand of our primary web...
Staying engaged builds a community around your brand, which attracts others. AB: Optimizing search and social across multiple international geographies can be a challenge for many marketers who want to dominate global search rankings.
If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, and managing client relations via social media marketing, then you...
Joel Lunenfeld, Twitter’s VP of Global Brand Strategy, will be a keynote speaker at SES New York 2013. Twitter has become a global town square where people exchange ideas, information, and comment together on what’s happening.
Offer Extensions are a brand new feature, one which wasn’t publically available until this week! According to Google’s Surojit Chatterjee, Group Product Manager of Global Mobile Search Ads, “When an advertiser uses click-to-call ads with call...
Idealizer will be folded into the BlueGlass EMEA brand, pushing the company to 85 employees. Agencies that manage campaigns across multiple countries have been struggling to provide the right value to advertisers, and that’s both a disservice to...
It turns out that tweets contain a lot of valuable consumer feedback; with 12 percent of brand-mention tweets including product suggestions, 20 percent of which are rated at 4 stars or higher. The volume of brand mentions is growing, but the volume...
