SEO News

Brand Expansion

  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    This requires an expansion beyond promotion to provide answers to basic questions to those in the research phase of their purchase journey, accompanied by information that differentiates the brand, complemented by incentive to buy.

  2. Can Facebook Graph Search Disrupt the Google Habit?

    As the amount of information indexed on the web continues its exponential expansion, social provides a useful filter to help surface the most relevant information. With Facebook’s widely covered announcement of the introduction of Graph Search...

  3. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    It isn't clear how quickly this expansion will occur, but several Facebook product people are on record saying they still have work to do to figure out how to scale the computationally intensive searches across millions of concurrent users.