The video is entitled, "Erik Qualman, EF Education on the future of search and social media at SES New York 2009. Finally, you can also watch John Mulligan's interview of Eric Qualman, author of Socialnomics: How Social Media Transforms the Way We...
Erik Qualman's international best-seller, "Socialnomics," is available for sale at all major bookstores. Be true to your brand, whether it's your personal brand or company. Facebook's new privacy policy allows more individual controls, but it also...
Erik Qualman's #1 Amazon Best Selling book "Socialnomics" can be purchased at all major bookstores and online. A: Marketers are afraid of the unknown and also giving up control of their brand. Or a brand?
Listen to your customer and conversations around your brand. Whether you're a business or an individual, you must wrestle with many complex issues for social media. These can often be overwhelming. Where to even begin?
Erik Qualman is the author of "Socialnomics," which has made the Amazon No. One of the most powerful things about Twitter is the ability for companies to go to search.twitter.com and put in relevant brand or product terms to gain insight into what...
The social media power user will relish this openness because it will enable easier access to the best of each type of tool rather than watered down versions (analogous to having all of your clothes, shoes, and glasses from one brand versus...
Excerpted with permission of the publisher John Wiley & Sons, Inc.from "Socialnomics: How Social Media Transforms The Way We Live And Do Business" by Erik Qualman.by Erik Qualman. If a new father sees via social media that 14 of his closest friends...
As a quick editors note, simply blasting promotional messages on Twitter is analogous to walking up to a stranger at a cocktail party and stating, "I'm Erik Qualman, author of the book 'Socialnomics' due out in August, there is currently a 20...
The beauty of search and social media is that it often can poke holes in your marketing positioning -- being quite candid -- it will often point out to your brand brethren that it may be too fluffy or broad.
If you're a large brand, you can rest assured that there are conversations, pages, and applications constantly being developed around your brand and by the community at large. Facebook added 100 million users in less than a year to top the 200...
Erik Qualman, EF Education on the future of search and social media at SES New York 2009 Mulligan also interviewed Eric Qualman, Global Vice President of Online Marketing for EF Education, at SES New York 2009 about the future of search and social...
Erik Qualman: In regards to the explosion of social media, everyone is talking about Facebook, Twitter, etc.why now? To receive previews of upcoming columns follow Erik Qualman via Twitter. We are astonished at the amount of time the users interact...
Marjorie Madfis, interactive marketing manager, Web editor, IBM; and Erik Qualman, global VP, EF Education. Loosely translated, Coke's early efforts were a far cry from the brand name. The complicated connected world never ceases to amaze me.
Anything companies can do to encourage this type of behavior will help spread their brand awareness. Perception by Fortune 500 companies is that it's neither easy nor brand-friendly to advertise on YouTube.
Yammer(4): Facebook mopped the floor with its brand new baby brother (Yammer is a social network for business). For each company, I'll list their strengths (key wins) and weaknesses (key losses), and point out how your company or brand can leverage...
Erik Qualman wrote an article for Search Engine Watch entitled, "10 Ways Twitter Can Make Money. Fortunately, most of the content for the two keynotes, Orion Panel, 65 conference sessions, and nine training workshops will be brand new and even the...
In today's building brand equity column, "Social Media Madness -- The Sweet 16," Erik Qualman scores each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings.
Lastly, the supplier/advertiser benefits by selling more products and increasing their brand awareness. Today, I give my gift to Facebook: four ways to make some big money this year. Be a Better Google
In today's building brand equity column, "4 Ways Facebook Can Make Big Money," Erik Qualman gives his gift to Facebook: four ways to make some big money this year. Facebook celebrated its fifth birthday last week with 150 million of its closest...
In today's building brand equity column, "10 Ways Twitter Can Make Money," Erik Qualman shows that by working new features into the service, the company could enhance users' Twitter experience, and monetize their service at the same time.
