SEO News

Brand Equity

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  1. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. The workshop was four hours and the presentation totaled just more than 100 slides.

  2. 21 Ways to Scale Content Promotion for Maximum Exposure

    What’s more, that link passes equity, which boosts your asset’s ranking power and helps drive exponentially more traffic (via search). The more people that see your content, the better chance you have of achieving your goals, be it developing brand...

  3. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    TV has historically controlled the lion’s share of ad budgets, primarily because we have several decades of effectiveness research proving that the medium is very good at driving brand equity and in-market sales lift.

  4. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Build Brand Value and Equity Narrative: Narrative is creating the story around your brand or product that will best communicate with your consumers. Twitter is a great place to get opinions about your brand from your followers.

  5. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    So make sure that you pass link equity onto your key target pages when you’re being more creative with your writing. They remember your brand name and now they want to go back. After all it’s your brand, why would Google rank anything else above this?