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Brand Equity

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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    The two biggest problems with this is that sometimes larger clients might not think you are large enough and most importantly a potential buyer knows all the brand equity is in you, versus the name of a company that they can keep growing even if...

  2. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. The workshop was four hours and the presentation totaled just more than 100 slides.

  3. 21 Ways to Scale Content Promotion for Maximum Exposure

    What’s more, that link passes equity, which boosts your asset’s ranking power and helps drive exponentially more traffic (via search). The more people that see your content, the better chance you have of achieving your goals, be it developing brand...

  4. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    TV has historically controlled the lion’s share of ad budgets, primarily because we have several decades of effectiveness research proving that the medium is very good at driving brand equity and in-market sales lift.

  5. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Build Brand Value and Equity Narrative: Narrative is creating the story around your brand or product that will best communicate with your consumers. Twitter is a great place to get opinions about your brand from your followers.