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Brand Engagement

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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    The personal engagement of employees in executing the campaign was vital to the authenticity of the campaign. A personal engagement requires human-to-human contact. As technology advances, the distance between a brand and its customers has grown.

  2. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Do the big brands you chose get any better engagement than you or your competitors? During the course of human events - well, at least when engaging your community - it becomes necessary from time to time to step back and take a look at the network...

  3. Content Conundrum: The Vanity vs. Performance Dilemma

    Publishing for personal need, awareness, and engagement is an important part of your content marketing strategy. Do you simply want traffic and shares or is the aim to influence a brand, prospect, and tie in with a wider sales, CS, or business plan?

  4. Mobile Advertising Measurement: Winning the Long Game

    The goal of long-term campaigns is to make an impact in one of three primary areas: user acquisition, re-engagement, and brand awareness. Knowing if users are engaging with your app will give you an idea if you have loyal users which translates to...

  5. Forget Big Content – Small Content Is Critical to Search Success

    The better engagement each piece gets, the closer you are to strategy perfection! It has, therefore, amplified the argument that "brand as publisher" is the way to win online and thinking in that way will certainly help you get your head around how...