Email marketing, social media, community engagement in forums, and guest blog posting are efficient mechanisms for spreading the word about engaging content. Any activity that broadcasts your message, your brand, and builds real community...
These expectations of distance across both smartphone and tablet, trigger engagement activities that advertisers shouldn't ignore. But your smartphone and tablet consumers will still look to find you via browser, so don't think for a second that...
According to a study by Mainstay Salire, local Facebook pages receive five times more marketing reach and eight times more engagement per fan than corporate pages. Today, each and every brand should harness the power of social signals if they hope...
That not only creates points of user engagement, but monetizable moments that SMBs can share and spotlight within their Yelp profiles. Yelp has monetized mobile through sponsored search and premium brand advertising in its apps (think national...
Formerly, different colored pins on the map represented paid advertising versus non-paid, however, engagement wasn't that high as many users didn't understand what the different colors meant. Google has announced a revamping of Google Maps and it...
This secret segment series contains three segments that measure different levels of engagement with your brand: How to Use this Segment: Apply these segments to any report with unique visitors as a dimension to determine share of voice by U.S.city...
Also, a neglected Google+ brand page doesn't necessarily say as much about the lack of brand engagement on that platform (or any social media platform for that matter), but perhaps more about those running social media for those brands.
Filling you site or subdomain with random, irrelevant, content by the tens of or even thousands of pages does nothing but fill your site with random, unnecessary pages and possibly sets your site up to send out poor quality site indicators with...
Online video, done correctly, meaning with the brand in mind and well thought out for target engagement needs to be a crucial component of any online marketer’s social media marketing program. When it comes to using social media as a marketing tool...
When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of engagement with the brand content among the target audience. Finally, developing a set of metrics and benchmarks that...
The goal of the adding more videos to the feed is to increase user engagement and video watch time by providing more personalized content that users are likely to click on and watch. The expanded Sub-Box for YouTube users means more visibility for...
I <3 Facebook: Posts that use emoticons receive 52 percent more Facebook fan engagement and have a 57 percent higher like rate, 33 percent higher comment rate and 33 percent higher share rate. Join the after hours Facebook party: Brand posts...
Since we launched our Yahoo news stream in February, our users have responded by visiting more, staying longer, and increasing their engagement with our content. We're very confident we're on the right track because we're seeing upticks in every...
Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. The automotive industry was also reported to be lacking in Pinterest engagement.
Dinan cites local relevance as a primary reason for mobile ad engagement. Stats from the study show 57 percent of smartphone users go directly to a brand’s app or website. Only half of mobile searchers report they know exactly what they are looking...
Optimizing Videos for YouTube Search – ClickZTips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Facebook replaces ‘brand resource center’ with new website and assets...
It is important for any brand or business to embrace the imperative to meet their customers wherever they are with meaningful engagement. When you try to force engagement in pre-determined or designated channels, rather than inspiring action where...
Quora ranks questions and answers by user engagement. Track metrics to measure your experts' engagement: Metrics you could track include: For example, a search for Starbucks returns threads related to the overall brand, location- specific brand...
So we've established that brands are now publishers, and if they expect to generate real results – links, shares and community engagement – they'd better have a good answer to the question, how am I adding genuine value?
While a portion of your social media engagement should be dependent on sharing breaking industry news with your audience, you can also plan ahead days, weeks, or even months to lessen the daily workload.
