But did you know that email plays a very important role with both of those from an engagement, brand, and conversion perspective? So then later down the line in your customers' journeys, Fleck went on to say you can start to have promotions from an...
And further, which tools or practices can we utilize to capture that sweet spot which drives traffic and engagement, branding, and customer loyalty? Our intentions are to support the underdogs in the face of corporate competitors – and oppositely...
You can then visit their profiles to see what else they like to pin, follow them if they share interesting content, and work on maturing the relationship from social signal to engagement to relationship to action.
As engagement with the app progresses, customized content begins to filter into the UI in the form of categorical “cards” – weather alerts, breaking news, calendar reminders and so forth – all compiled based on past behavior, current context, and...
Social can take the marketing message deeper and with more engagement than most other marketing vehicles because social is just that, social. The blog as the cornerstone for the delivery of the marketing content is a social tool that provides...
One firm Beaucoup, which sells flowers online, saw an eight percent improvement in online engagement once it had the Trusted Stores badge on its site. It's good for SMEs in particular to help build up brand loyalty.
The fact that images with faces experienced lower engagement rates initially surprised us as well. Brands need to interject science into their creative process to produce compelling content, which will drive higher engagement, click-through rates...
Although a small sampling, this indicates how unaware social marketers may be of the implications and potential outcomes created by brand engagement on various social platforms. Why should brands make the website the ultimate destination, rather...
But consumers aren't the only ones testing their creativity and video shooting skills with these six second videos; many brands like Taco Bell, Tropicana, and General Electric, have incorporated the platform into their overall digital strategy and...
In addition, these types of navigational links can help increase time on site, and boost overall user-engagement and satisfaction signals via the "long click," a behavior metric Google is potentially measuring.
Analyze Engagement Metrics (e.g. Mobile is a more effective tool when used for brand awareness and research than direct response. Adapting your marketing strategies accordingly can reduce your likelihood of panicking when you compare mobile to...
Email marketing, social media, community engagement in forums, and guest blog posting are efficient mechanisms for spreading the word about engaging content. Any activity that broadcasts your message, your brand, and builds real community...
These expectations of distance across both smartphone and tablet, trigger engagement activities that advertisers shouldn't ignore. But your smartphone and tablet consumers will still look to find you via browser, so don't think for a second that...
According to a study by Mainstay Salire, local Facebook pages receive five times more marketing reach and eight times more engagement per fan than corporate pages. Today, each and every brand should harness the power of social signals if they hope...
That not only creates points of user engagement, but monetizable moments that SMBs can share and spotlight within their Yelp profiles. Yelp has monetized mobile through sponsored search and premium brand advertising in its apps (think national...
Formerly, different colored pins on the map represented paid advertising versus non-paid, however, engagement wasn't that high as many users didn't understand what the different colors meant. Google has announced a revamping of Google Maps and it...
This secret segment series contains three segments that measure different levels of engagement with your brand: How to Use this Segment: Apply these segments to any report with unique visitors as a dimension to determine share of voice by U.S.city...
Also, a neglected Google+ brand page doesn't necessarily say as much about the lack of brand engagement on that platform (or any social media platform for that matter), but perhaps more about those running social media for those brands.
Filling you site or subdomain with random, irrelevant, content by the tens of or even thousands of pages does nothing but fill your site with random, unnecessary pages and possibly sets your site up to send out poor quality site indicators with...
Online video, done correctly, meaning with the brand in mind and well thought out for target engagement needs to be a crucial component of any online marketer’s social media marketing program. When it comes to using social media as a marketing tool...
