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Brand Engagement

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  1. Mobile Advertising Measurement: Winning the Long Game

    The goal of long-term campaigns is to make an impact in one of three primary areas: user acquisition, re-engagement, and brand awareness. Knowing if users are engaging with your app will give you an idea if you have loyal users which translates to...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The better engagement each piece gets, the closer you are to strategy perfection! It has, therefore, amplified the argument that "brand as publisher" is the way to win online and thinking in that way will certainly help you get your head around how...

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to options for fulfilling their purchase needs," said Bill Dinan, president of...

  4. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Now, 8.3 minutes per visitor for mobile web users is significant – that's a pretty good average engagement for a content site. Once that audience reach is achieved, additional strategies to convert this audience to loyal app users should be used to...