Dinan cites local relevance as a primary reason for mobile ad engagement. Stats from the study show 57 percent of smartphone users go directly to a brand’s app or website. Only half of mobile searchers report they know exactly what they are looking...
Optimizing Videos for YouTube Search – ClickZTips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Facebook replaces ‘brand resource center’ with new website and assets...
It is important for any brand or business to embrace the imperative to meet their customers wherever they are with meaningful engagement. When you try to force engagement in pre-determined or designated channels, rather than inspiring action where...
Quora ranks questions and answers by user engagement. Track metrics to measure your experts' engagement: Metrics you could track include: For example, a search for Starbucks returns threads related to the overall brand, location- specific brand...
So we've established that brands are now publishers, and if they expect to generate real results – links, shares and community engagement – they'd better have a good answer to the question, how am I adding genuine value?
While a portion of your social media engagement should be dependent on sharing breaking industry news with your audience, you can also plan ahead days, weeks, or even months to lessen the daily workload.
Additionally, many companies are still struggling with their "voice" and how they might create engagement with their target audience in a more "human" way. MJ: Do you find that social activity increases brand awareness or otherwise increases the...
Also, brands should consider that, with the increased adoption of Vine, many social media platforms are moving toward a more visual form of social engagement. Ideas include the values behind your brand or business, DIY projects and moods, among...
A growing number of consumers today are spending their time watching exactly what they want when they want it, which translates to a higher level of consumer engagement and a better environment for marketers to land their message.
But the left-side navigation is different with the following options: App Overview, Acquisitions, Users, Engagement and Outcomes. On the web analytics side the web measurement model is really centered around things like pageviews referrals, search...
It seems they're just following users' lead; last year the social network shared their own research, which showed that posts including a photo album, picture, or video generate about 180 percent, 120 percent, and 100 percent more engagement...
The growing mobile audience provides incremental engagement and revenue opportunities for advertising. For brands, video content generates more engagement. During 2012, video social engagement jumped from 42 percent to 70 percent.
Some websites fail in obviously reinforcing the click expectation, missing an opportunity for engagement, underscoring brand recognition, and providing obvious reasons of time-worthy value. We can now apply that mantra in a "first engagement...
Turning over their Facebook page to the fans was their single biggest turning point, resulting in massive levels of engagement. But an experimentation with posting interesting facts about Australia saw engagement levels increase exponentially...
Only a local presence can deliver the engagement and local flavor required to penetrate Graph Search and Nearby. Developing a social media strategy that works across all of a brand’s locations, however, is difficult, and several roadblocks should...
From buying a house, to vacationing in the south of France, to announcing an engagement, or a releasing a new album, fans are often getting a first look at photos, videos and even Twitter Vines from their favorite celebrities in real time.
Infographic: How to Drive Better Brand Engagement on Twitter – Yahoo Advertising Solutions Tweets under 100 characters get 17 percent higher engagement than longer tweets and more tips. Your brand has the opportunity to broadcast to the 800 million...
Marie scopes out a few potential dresses for her friend’s engagement party. Ecommerce brand Lulus.com recent blog post featured a round up of all the Lulu’s products befitting the Girls’ characters’ styles, therein driving links to a range of...
Twitter: The undeniable second screen that sparks brand engagement – #SESNY - Brafton Optimizing Second Screen Engagement: Lessons for Brands From Twitter - Search Engine Watch Marketing and advertising professionals all converged on the Big Apple...
Architecture must encourage sharing, conversation, and engagement. Branigan defined true next generation architecture as the design of ecosystems that incorporate at a deep level the sharing and conversations will drive user engagement in this new...
