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  1. Native Advertising for Small Business: The Missing Link?

    By using Facebook Promoted Posts, Meredith Manor, a West Virginia equestrian vocational college, was able to reach four times as many people and garner three-and-a-half times more engagement as compared to an unpromoted post.

  2. Cross-Device Measurement: Believe the Hype

    Through device pairing, cross-device attribution can be implemented to measure new user acquisition campaigns and also re-engagement campaigns for existing users. The basic task of marketing is to deliver better results when achieving a particular...

  3. SEO Is No One-Trick Pony

    I’ve certainly read my fair share of wonderful columns detailing individual tactics that are involved in the SEO process, but I don’t know that I’ve seen one which tried to hit upon the various things that go into an SEO engagement, within the...

  4. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    The lack of a professional website discredits your brand and therefore reduces engagement and conversions. Visitor engagement is crucial to a campaign's success, because engagement ultimately results in conversions, which is how most businesses...

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Is there engagement with your brand on social media sites? Review social engagement stats SEO audits are immensely popular. Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits...

  6. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    The personal engagement of employees in executing the campaign was vital to the authenticity of the campaign. A personal engagement requires human-to-human contact. As technology advances, the distance between a brand and its customers has grown.