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Brand Dilution

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  1. Eggs and Baskets: How Second Life's Facebook Marketing Has Backfired

    Now would be an excellent time for Linden Lab to re-evaluate their projection models and cease to create marketing strategies that depend upon brand and product dilution in order to make them work. We've all heard that phrase, and it's true, quaint...

  2. Q&A with Piera Palazzolo, SVP of Dale Carnegie Training

    Q: What can companies that have multiple business units or franchisees do to avoid the common pitfalls of cannibalization of budget and dilution of brand? A: "Dale Carnegie has been in business for over 96 years and has always believed that a...

  3. SEO Dreams are Made of This

    The greater the quantity of information, the higher the level of dilution in terms of targeting. Unless you have a large, established, well-known brand, it isn't a good idea to include it within the page title.

  4. Search Engines and Trademark Issues

    Companies that have relied on unique names to set their brand apart from others are now facing increased competition online to come up on the top of search results, which may lead to brand dilution or customers being diverted away from the...

  5. Search Engines and Trademark Issues

    Companies that have relied on unique names to set their brand apart from others are now facing increased competition online to come up on the top of search results, which may lead to brand dilution or customers being diverted away from the...