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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Media mentions allow you to give your content marketing efforts wings, enabling both increased brand awareness as well as third-party endorsements. PR agencies closely guard and nurture their media contacts list, building these relationships over...

  2. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    You can check out the full interview here, where Fishkin shares his thoughts on additional topics like Google+, social media, and staying up-to-speed with industry news. Fishkin's efforts have had a huge impact on the search marketing industry.

  3. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Brands of all sizes can now seize the hour of gaining influence and publicity channeled through today's largest social media news networks. All are still valid forms of publicity generators, but today we have new interactive and more organized...

  4. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Did the social media news industry and elites invent something new called social content marketing that is the replacement for blogs as we know it? Tagging itself as a media company for the social age, BuzzFeed is one of today's hottest social news...

  5. 21 Ways to Scale Content Promotion for Maximum Exposure

    If you write about a topic that’s currently in the news cycle or has been covered recently in your industry, it’s much more likely to get additional sharing. This "study" that "beer makes men smarter" got a ton of traction on social media sites.