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  1. So... You Think SEO Has Changed?

    But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and needs to be integrated with other digital marketing channels like PPC and social media to maximize its effectiveness.

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Develop a micro plan:Develop a brand plan that includes a column on a high-profile publication like Forbes, regular quotes in media such as The New York Times, and maybe even a TV appearance. By getting out and speaking, writing, guest posting, and...

  3. 4 Critical Elements of a Successful Content Marketing Team

    Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels. Content strategy can be used to achieve a number of different marketing objectives, from lead generation to building brand visibility.

  4. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    To be fair, it wasn't always that obvious that hashtags will change the way we use Twitter and other social media channels. During the last State of the Union address (#SOTU), the White House media team prepared content and tested 26 different...