Image Credit: Poynter Image Credit: Hitreach Always use the image ALT attribute and fill in the description to help your images rank as search engines can not "see" images. Objectives are set by the business so that your site reflects not just your...
This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. Organic Image Traffic
Image source: mynerfherder.com It's a problem when clients perceive SEO as a process for building a certain number of links to improve their search rankings. We can't allow ourselves to be pigeonholed in executing the same tactics over time, when...
Anchor Text Distribution Requirements: percent branded anchor text percent anchor text is "targeted keyword" percent anchor text is "targeted keyword" percent anchor text is "targeted keyword" percent anchor text is miscellaneous percent of...
On our journey to align our brand with image with our company's offerings, we learned some vital lessons. Not iAcquire Brand Voice It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it...
If anything, in the age of authority and influence being generated though social engagement, one could say influence yields more power and is more sought after than ever.image credit: Brian Solis Image credit: Harvard Business Review
Ask Men offers a clear header and an image that immediately screams "authority" Especially important with homepages, but equally important on other SEO landing pages, is ensuring your brand is obvious.
Left unresolved, this can hurt a brand’s image. Developing a social media strategy that works across all of a brand’s locations, however, is difficult, and several roadblocks should be considered before jumping in.
Drummer image source: http://fark.com If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. Build the authority of your brand through +1's and user reviews.
The good, the bad, and the ugly stemming from social media sentiments that bubble up to a brand are a direct reflection on the company's image, credibility, influence, and visibility – and if you're a public company or a company trying to raise...
Image credit: Free Digital Photos.net Given the competition in the SEO space for this industry, we knew we had to reinforce the brand of our primary web property to garner more search engine authority.
Your image is your brand – choose it wisely. This builds brand awareness, familiarity, credibility, and trust. Your Google+ page will be recognized as the "official" page for your brand and give it search preference over scrapers.
As a user’s Tweet is retweeted, they are pulled back into the center of the image. Users emerge from the center of the image, and move to the edge. Joel Lunenfeld, Twitter’s VP of Global Brand Strategy, will be a keynote speaker at SES New York 2013.
Image Credit: xkcd So if whining and coming off like an insecure bully isn't the way to building a dynamic brand, what is? In doing so, you position yourself as the likable brand they want to associate with but building your authoritativeness at...
After all, what's good for the company's image should also help the sales team win more business! These relationships can be used for link building purposes. Granted, the content may have to be monitored and vetted before representing a brand, but...
For example, your brand might not be active on Pinterest, but make sure your content and copy is “pin worthy” with an above average image or video. The company’s contact information is on the home page but is part of an image versus HTML.
The example on the right, also includes an Authorship SERP element, a necessity for experts and expert wannabes to ensure articles pull image and author information into the results - a very engaging element!
In a recent presentation, Duane Forrester shared the following image in a presentation called “Tomorrow’s SEO”, which cites the relationship of social to content, SEO, link building, and user experience.
The image alt attribute helps to indicate the image “content” and is one of Google’s 200+ ranking factors. Alt attributes for the category image banner to describe what it is, as Google can’t interpret images.
Instead of using QuickTime, the business owner could be embedding their own Flash video player, their YouTube videos, a hero image that links to a video page, etc. In addition, the images in the navigation didn’t contain any alt text, which becomes...
