Social Media FAQs
Erik Qualman's #1 Amazon Best Selling book "Socialnomics" can be purchased at all major bookstores and online. A: Marketers are afraid of the unknown and also giving up control of their brand. Or a brand?
SEO News
Erik Qualman's #1 Amazon Best Selling book "Socialnomics" can be purchased at all major bookstores and online. A: Marketers are afraid of the unknown and also giving up control of their brand. Or a brand?
The social media power user will relish this openness because it will enable easier access to the best of each type of tool rather than watered down versions (analogous to having all of your clothes, shoes, and glasses from one brand versus...
Erik Qualman, EF Education on the future of search and social media at SES New York 2009 Mulligan also interviewed Eric Qualman, Global Vice President of Online Marketing for EF Education, at SES New York 2009 about the future of search and social...
Erik Qualman wrote an article for Search Engine Watch entitled, "10 Ways Twitter Can Make Money. Fortunately, most of the content for the two keynotes, Orion Panel, 65 conference sessions, and nine training workshops will be brand new and even the...
In today's building brand equity column, "Social Media Madness -- The Sweet 16," Erik Qualman scores each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings.
In today's building brand equity column, "4 Ways Facebook Can Make Big Money," Erik Qualman gives his gift to Facebook: four ways to make some big money this year. Facebook celebrated its fifth birthday last week with 150 million of its closest...
In today's building brand equity column, "10 Ways Twitter Can Make Money," Erik Qualman shows that by working new features into the service, the company could enhance users' Twitter experience, and monetize their service at the same time.
In today's building brand equity column, "7 Social Media Predictions for 2009," Erik Qualman shares seven things to look for this year. It's a new year, which means it's time to raise a virtual glass within your social network and toast your...
Part 2," Erik Qualman explains that good businesses realize that the relationship still needs to be cultivated. In today's building brand equity column, "Will Social Networks Become the New Inbox? Many companies still believe they need to get users...
In today's building brand equity column, "President 2.0," Erik Qualman explains that his appeal to younger audiences, and need to get exposure in a primary race against an established opponent led Obama to develop his online strategy.
In today's building brand equity column, "Trick or Tweet for CNN," Erik Qualman explains that companies need to relinquish the total control they've had and allow users, consumers, viewers, etc.to take their rightful ownership.
In today's building brand equity column, "Obama is Winning the Internet War," Erik Qualman looks at these indicators and shows how they can be applied to your business. Election Day in the U.S.is fast approaching and it's anyone's guess who will...
In today's building brand equity column, "Economic Depression 2.0," Erik Qualman notes that one likely outcome is a permanent shift from traditional channels to online marketing. Using some past economic low times as historical guides, what can the...
No Problem," Erik Qualman considers whether Facebook's brand will be damaged, or emerge stronger than ever. In today's building brand equity column, "5 Million Users Hate the New Facebook? Facebookers are annoyed that their beloved social network...
In today's building brand equity column, "(Google) Insights on VP Candidate Sarah Palin," Erik Qualman offers three quick tips on how to leverage Google Insights, whether you're running a Presidential race or a brand marketing campaign.
In today's building brand equity column, "Avoiding Online Missteps with Generation Y and Millenniums," Erik Qualman explains that marketers need only look to the simplicity of Facebook and Craigslist to see that success with young people doesn't...
Erik Qualman notes that there's money to be made there, and small businesses need to start paying attention. In today's building brand equity column, "Has Facebook Found the Key to Making Money via Search?
Erik Qualman shows how the same can be done in the political world, as McCain and Obama are trying to build up their respective "brands" in the eyes of voters. In today's Building Brand Equity column, "Can Google Predict the Next President?
Google: A Case Study," Erik Qualman performs a test of product-based queries on each finds the results promising, but mixed. In today's Building Brand Equity column, "Live Search Cashback vs. It's an interesting marketing concept, but how do the...
Erik Qualman notes that the Live Search CashBack program just might steal that cash (in the form of market share) back from Google. In today's Building Brand Equity column, "Microsoft Search CashBack: Stealing from Google?
