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  1. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. More often, you are engaging in an omni-channel approach to building authority, strategically developing content...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Link to informational content if you can and then pass on that link equity more naturally internally. A clear sign of link-building is that you only link to your brand. It's a lot more time-intensive, but also means your building real brand assets...

  3. 21 Ways to Scale Content Promotion for Maximum Exposure

    What’s more, that link passes equity, which boosts your asset’s ranking power and helps drive exponentially more traffic (via search). The more people that see your content, the better chance you have of achieving your goals, be it developing brand...

  4. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Build Brand Value and Equity Narrative: Narrative is creating the story around your brand or product that will best communicate with your consumers. That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to...

  5. Social PR Tips to Get Fit for 2013 Digital Marketing

    Start building up content equity on a few great sites. Encourage users to “Google” your brand to find you rather than typing in your domain directly. But they don't need to be, and in most cases shouldn't be, directly related to your brand.