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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Many have discovered that surveys can be a great source of publicity and editorial links (see 6 Reasons You Should Use Market Surveys in Link Building Campaigns). Skype is a great way to do these interviews because you'll quickly identify customers...

  2. Mobile Advertising Measurement: Winning the Long Game

    Long-term campaigns also play a role in building brand recognition and re-engaging existing app users. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level...

  3. Why You Need to Own Your Data & Digital Assets

    After all, it takes much more than the "Dashboard" report to understand how effectively a website, social media, email, and SEO are contributing to the visibility of the brand, referrals from social platforms, clicks on the website, and the all...