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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    These are low-hanging fruit for link-building campaigns.minutes Is there engagement with your brand on social media sites? A few simple mini-deep dives at specific times throughout the year can dramatically benefit your campaign.

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. If you only have a product live for a short period...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically changed the way that companies approach link-building. It's been pretty clear to most SEO professionals for a long time, even...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    A clear sign of link-building is that you only link to your brand. It's a lot more time-intensive, but also means your building real brand assets, which have value in itself as long-term brand assets, it’s more sharable, and it’s a natural link...

  5. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    As technology advances, the distance between a brand and its customers has grown. Limited time or resources have them talking at audiences as masses instead of investing in building relationships, one by one.

  6. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Many have discovered that surveys can be a great source of publicity and editorial links (see 6 Reasons You Should Use Market Surveys in Link Building Campaigns). Skype is a great way to do these interviews because you'll quickly identify customers...