There is simply no better way to stay current, build relationships or to get yourself out of your own bubble than to read what others are saying, both about your world and outside of it. It's because you're too far inside your own bubble.
The good, the bad, and the ugly stemming from social media sentiments that bubble up to a brand are a direct reflection on the company's image, credibility, influence, and visibility – and if you're a public company or a company trying to raise...
The biggest investment among all games goes to the advertising of Bubble Witch Saga. The most active retail brand is Walmart, as previously described. Limited information may be available on certain social media analytic tools, but examining paid...
But two companies bubble to the top, offering SEO and SMO savvy ways to reach and engage directly with your audience. Can your brand’s bottom line work with the fees associated with paid distribution news services?
Despite the strong opinions in this post, and in hopes of convincing you I’m really not a Google groupie fan boy – I will acknowledge that Google’s changes, even with our ability to control multiple query settings, have continued to evolve in a...
Enter the search and social era, the digital domain decade carrying a new public relations strategy wrapped with SEO that’s more about getting news and content to organically bubble to the top of Google.
Infrequently clicked results should drop toward the bottom because they're less relevant, and frequently clicked results bubble toward the top. They aren't scientific, since CTR can vary significantly based on the query, the brand, the SERP itself...
This in turn can create a more positive overall tone of the conversations that may negate a negative swell that could bubble up into a public relations nightmare. There are many other benefits of social media that may not directly impact your...
This wasn't the dot-com bubble of the '90s, affecting only one segment while others thrived. There are plenty of "switch" trigger words, such as "best" and "compare," which should signal to a brand that customers are looking.
As these new social media players look for potential revenue streams, monetizing search will certainly bubble to the forefront for the executives. One of the most powerful things about Twitter is the ability for companies to go to search.twitter...
SEO Tactics on the Bubble Article Syndication: Other tactics that are "on the bubble" include large-scale article syndication and "press release over-optimization. If all you do is submit it to the search engines and sit back and wait, you likely...
John Gerzema, "The Brand Bubble" author, gave us some insight during his Search Engine Strategies New York keynote presentation. It's still a passion of mine, no doubt. You know how when you got your Wii, you just had to play with it until you got...
The big story was the morning keynote by John Gerzema, Chief Insights Officer at Young & Rubicam Group and author of "The Brand Bubble. There were just as many big stories on Day 3 of SES New York 2009 as there were on the first two days of the event.
Thursday, March 26 am-10:00am -- Morning Keynote by John Gerzema, Author of The Brand Bubble am-11:45am -- Advanced Keyword Research pm-2:00pm -- Advanced Paid Search Techniques pm-3:30pm -- Ads in a Quality Score World pm-5:00pm -- Don't Be...
Thursday, March 26, 2009 am -- The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It With the popularity of sites like YouTube, Flickr, Twitter, and Facebook, brands increasingly need to engage with their customers outside their...
Thursday, March 26, 2009: am -- The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It am -- Extreme Makeover: Live Ad Copy & Continuity Clinic! Search Engine Strategies gets underway next week.
Another major topic that will put "butts in seats" is the morning keynote on Thursday, March 26, which will be given by John Gerzema, Chief Insights Officer of Young & Rubicam Group and the best-selling author of "The Brand Bubble: The Looming...
We've had some dips (dot-com bubble burst, 9/11), but nothing like this. Display banners and large brand takeovers. Developers of fun/brand awareness social media widgets/applications/games. We live in interesting financial times.
After Bubble 1.0 burst, Jason Calacanis renamed his Silicon Alley Reporter the VentureReporter and sold it to Dow Jones – now Rupert's DJ. Since I can't have the brand, maybe I should just reach out to the Guides?
That said, we social-side SEMS sure know we don’t live in a bubble, sweet as that would be. First, maybe you’re in-house, working for a CPG big-brand, e-marketing multi-million dollar health insurance products, a solo designer, are president of...
