For years I have been emphasizing awareness of the social and search community of a statement Google made in 2008 that Google's 'intel inside' was data, rather than search. Other relationships related to the brand
Brand awareness Are you trying to convert somebody, or is it purely for brand awareness, or are you trying to get somebody to engage with you in Social? But did you know that email plays a very important role with both of those from an engagement...
Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and virality? During a crisis people start to talk, so it's up to the brand to respond. The brand also started talking on social media, however...
If the purpose of the egobait is to generate traffic and increase the awareness of your brand then it might be a better option to create the content where there is an already established audience by offering the idea as a guest post for example.
With e-commerce, as opposed to brand awareness, you want to be as efficient as possible with your bids, to make sure you're not overspending on clicks, as that will back out to expensive CPAs," he warns.
Your display ad, however, has already done a good job of creating awareness. The most likely series of events is that the consumer hears about your store first, comes in to browse your products, compare prices, and finally forms an opinion about...
The concept of brand versus non-brand (or generic) searches, known in many industries, carries over to the movie industry as well. Google found that at times of major movie releases, searches tended to contain more queries with brand or movie...
Pull together case studies that look at how social CEOs have increased the company's bottom line and brand awareness by being involved. Demonstrate the brand's innovation. For the CEO with nothing to say, work with them to create a strategy (yes...
When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. You can use the following simple five-step plan to create a brand awareness campaign on...
Use Vine for 'Tweasers': Whether your brand is promoting a new product, service or just generating awareness, six-second teasers (or "Tweasers”) are a great way of generating interest. Whether it's taking customers behind the scenes of your brand...
Or, as SEW reported earlier this month in a story entitled, YouTube Contest Case Study: Intel Generates Awareness, Engages Consumers, Drives Brand Lift, Intel launched a five-month series of time lapse photography and slow motion videography...
When it makes sense to use this bid algorithm: Usually one of the less used options, taking hold of the top spot can be useful for branded search queries and fighting off any pesky competitors bidding on your brand name.
The report also reveals that larger businesses were much more likely to agree that Facebook was effective, but this could also be from a number of factors, such as higher brand awareness overall and targeted traffic from their company brand site...
The value of social lies in building awareness, not selling, Monetate confirmed in its research. While social did drive .71 percent of conversions at ecommerce sites, Baer said in the report that "brand-led, direct social commerce tactics are...
Brand building and awareness. Your blog is a powerful tool. Publishing blog content on a regular basis can provide an organization with a number of distinct benefits, which include: Positioning yourself as a thought leader.
Mobile is a more effective tool when used for brand awareness and research than direct response. Adapting your marketing strategies accordingly can reduce your likelihood of panicking when you compare mobile to desktop performance and missing out...
Content marketing is the umbrella of all techniques that are used to generate traffic, leads, online visibility, and brand awareness/fidelity. "What Should Lead Your Online Marketing Strategy: SEO or Content".
If you're just trying to build brand awareness, then going a little more broad might be helpful. If you're ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch your video – then this basics guide is...
Sharing content with your audience is a great way to create awareness, perceived expertness, grow your brand and to create relationships. Establishing yourself as a trusted sharer of content has many positive benefits to your brand.
Can YouTube contests generate awareness? For the launch, Intel not only needed to generate awareness, it also wanted to engage consumers. And can they drive brand lift? Intel hosted 21 contests on their MyIntelEdge brand channel and has just shared...
