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Brand Awareness

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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Increasing visibility in the search listings drives more traffic, which creates more leads, and also leads to more brand awareness. At first look at the data, we see that marketers' primary goal with content is to increase the number of leads...

  2. So... You Think SEO Has Changed?

    And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized the power of content...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The findings also show that videos hold tremendous value for driving brand awareness throughout the purchase process as well as post-purchase engagement: percent of respondents find video helpful in comparison shopping.percent of respondents find...

  4. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    The result is that you see which keywords drove the awareness of your brand and which keywords they used to make the final decision. The downside is that you lose all credit for keywords that generated the person's interest in your brand in the...

  5. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    While some SEO professionals focus on social media for the rankings potential, others strictly look at social for the traffic, awareness, and other indirect benefits. I think both of those services represent a fantastic avenue, it's a way to drive...