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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Hardly what one would expect from sellers of office supplies, the ElfYourself phenomenon did wonders for bringing links and raising top of mind awareness for the brand. Through what we’ve been terming content marketing, which is really something PR...

  2. A Strategy Map for Google Display Network Success

    You can also utilize video ads to drive brand awareness and achieve product visibility. However, with this much impression inventory, it’s also possible to generate a lot of spend with a poor ROI. To avoid crashing and burning on the GDN you need...

  3. Google Authorship Presents Branding Opportunity for SMBs

    Here are the ways Google authorship and the rel=author tag in particular can help increase an SMB's brand awareness, and also allow it to take advantage of brand recognition. Increase Brand Awareness Most SMBs aren't able to invest in massive...

  4. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, and managing client relations via social media marketing, then you...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs event-related online brand mentions (e.g.announcement, product release, etc. GOAL: Grow Awareness, Reduce Ad Costs brand/product online social mentions, pins, etc.