Hardly what one would expect from sellers of office supplies, the ElfYourself phenomenon did wonders for bringing links and raising top of mind awareness for the brand. Through what we’ve been terming content marketing, which is really something PR...
Facebook replaces ‘brand resource center’ with new website and assets – Inside FacebookThe new Facebookbrand.com https://www.facebookbrand.com/ provides dos and don’ts and FAQ for anyone who intends to use the company’s name, logos, or images in...
MJ: Do you find that social activity increases brand awareness or otherwise increases the number of searches for a brand/company name? Everything from the power to write content that is "human friendly" on a corporate blog, to promoting content to...
You can also utilize video ads to drive brand awareness and achieve product visibility. However, with this much impression inventory, it’s also possible to generate a lot of spend with a poor ROI. To avoid crashing and burning on the GDN you need...
Here are the ways Google authorship and the rel=author tag in particular can help increase an SMB's brand awareness, and also allow it to take advantage of brand recognition. Increase Brand Awareness Most SMBs aren't able to invest in massive...
Many PPC advertisers are reluctant to spend heavily on awareness-type keywords, because these keywords don’t generate many first-click conversions. This could indicate that people are performing several non-branded searches to research the product...
Turnbull wanted to increase her brand awareness as an SEO blogger and gain links to her site. Increased confidence with her clients as her brand has grown. For example, if you want to further brand yourself as an expert in your niche, one way is to...
But by being a part of it, you build awareness and bolster your brand's perception. Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter.
Social media can be a powerful medium that can add value to your business by increasing brand awareness, attracting more traffic to your website, refining insights about your target market, understanding your customer’s needs, identifying and...
In the content marketing plan you will explain that you are going to be engaging with key relevant partners in the field who will help to promote your brand. Both companies could promote the event which would result in increased traffic and...
Brand Awareness What I like most about digital marketing, and PPC specifically, is the constant evolution of the product and the amount of studies that are completed on the topic. This week the office was buzzing about eBay’s study on the...
This builds brand awareness, familiarity, credibility, and trust. Your image is your brand – choose it wisely. Your Google+ page will be recognized as the "official" page for your brand and give it search preference over scrapers.
To top it off, Bed Bath s branded terms account for 19 percent of their impressions versus only 7 percent of Pottery Barn’s impressions, meaning that many more people are searching the brand name and navigating their way to Bed Bath s website...
If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, and managing client relations via social media marketing, then you...
Once that’s established, other business goals such as brand awareness and lead generation will follow naturally. But more often than not, you’ll find companies trying to engage with their audience on social channels with no plan or strategy.
Well, if enough people flag them as spam, then perhaps Facebook will look into them, beyond that it’s a matter of increasing awareness of this type of trick. Plus it just makes your brand look cheap and tacky.
Last month we talked about offsite engagement for awareness, appearing at the right point in a consumer's thought process, introducing a brand as a topic expert and potential option. Add in the brand recognition of TripAdvisor, and I'd be almost...
This is the first stage of the pathway, and obviously a great way to boost brand awareness is through local SEO: The aim here is to build preference for your brand over others in your niche among people who haven’t bought from you yet.
GOAL: Grow Awareness, Reduce Ad Costs event-related online brand mentions (e.g.announcement, product release, etc. GOAL: Grow Awareness, Reduce Ad Costs brand/product online social mentions, pins, etc.
Increase or decline in brand awareness. From using Advanced Segmentation to get a better idea of you “not provided” and “not set” traffic to a wide array of specific subjects that are invaluable for advanced users.
