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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more! GOAL: Grow Revenue, Generate Leads, Acquire New Customers qualified online social leads identified X...

  2. Why Effectively Measuring Lead Performance in Mobile is Essential

    If you’re like most digital marketers, you engage in advertising to achieve one of two goals – either to generate or increase awareness (for your brand, a new product, etc.or to generate new leads or customers.

  3. Spring Forward with Search Strategies for Travel Marketers

    By fertilizing your search garden with time and resources now you will be rewarded with beautiful spring flowers of qualified leads and sales. With the holidays in our rearview mirror and U.S.search advertising having enjoyed its best quarter ever...

  4. SES New York is a Search Expo as well as an SEM Conference

    Its patent-pending Two-Step Click™ lead qualification model ensures that advertisers pay only for twice-qualified leads, generating higher conversion rates and ROI. Today Ingenio partners with leading providers in Web and mobile search, online...

  5. Search Engine Marketing and Branding Challenges

    Search engines are recognized as one of the best ways to generate qualified leads online. Since the release of the Interactive Advertising Bureau (IAB) Search Engine Effectiveness Committee's study on the brand lift of textual paid search results...

  6. Search Engine Marketing and Branding Challenges

    Search engines are recognized as one of the best ways to generate qualified leads online. Since the release of the Interactive Advertising Bureau (IAB) Search Engine Effectiveness Committee's study on the brand lift of textual paid search results...