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  1. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    One of the first steps a brand can take to improve the mobile experience is a mobile-optimized landing page, however, "our studies show that approximately half of all marketers indicated that they did not have mobile-specific landing pages," the...

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages. While Google continues to enhance Google Analytics, many custom...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Many of them include our player on most pages. We have already begun to host full pages and immersive video experiences for publishers. The top four U.S.online video content properties in comScore's December 2013 U.S.online video rankings are well...

  4. Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

    This change will definitely hurt businesses running branded pages on Facebook that don't want to pay for Facebook advertising for visibility. Facebook has announced some changes to how people see updates from individuals and pages in the news feed.

  5. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    When it came to integrating those social networks into retailers' product pages, most websites covered the social media bases; but coming in just ahead of the others in terms of integration was Pinterest's "pin it" button at 62 percent, versus...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Marketers must shift their thinking from keywords to context when developing pages, posts, updates, and conversations that put the brand in the path of customers. Ninety percent of consumers who have interacted with a brand on social media are...

  7. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. For a marketer, understanding that I searched for...

  8. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Hummingbird is to Q/A sites what Google Places was to the Yellow Pages. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web...

  9. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Jonah Stein: Dig deep and audit your SEO and PPC campaigns to find under-performing pages and fix them now. Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal should be to create high quality content and get as...

  10. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Blogs give websites 434 percent more indexed pages. I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand...