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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Let's rebel against the image of super-skinny models! It's created quickly, cheaply, and it's twice as trustworthy as content that lives on a brand's...

  2. The Role of #Hashtags in Social Media and Search

    Image Credit: Intelligent HQ As understanding grew of how hashtags work, they became widely embraced by the marketing and advertising industry. Yes, I said 'heard' because hashtags have now infiltrated contemporary culture and advertising campaigns.

  3. 12 Questions to Separate Social Media Experts From Pretenders

    Image Credit: Jason Howie/Flickr But it has the potential to really build your business and brand. Do you have experience in advertising? If your waking hours are needed elsewhere and you don't have a team member to take over, you should consider...

  4. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Image credit: 2013 Social CEO Report, CEO.com Image Credit: 2013 Social CEO Report, CEO.com Image Credit: Steve Tappin/LinkedIn Investing in SEO, social media, marketing, PR, and advertising will never prevent the impact that earned media will have...

  5. Integrating Owned, Earned & Paid Media For Better SEO

    Image Credit: Forrester For some crazy reason, marketers, and others tasked with the decision to elevate awareness of the brand, have come to believe that investments in search engine optimization (SEO), public relations (PR), outbound marketing...