SEO News

Brand Advertising Building

  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days later searched on that same brand name, is vital to optimization and valuation of actions.

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  3. Search Revenues Hit $8.7 Billion in First Half of 2013

    Digital video is also on a positive trajectory, delivering avid viewership and strong brand-building opportunities. Despite concerns about ad spend being down, the Interactive Advertising Bureau has released a report that makes the online...