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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. For a marketer, understanding that I searched for...

  2. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    However, as social media engagement continues to increase, including half of American adults over the age of 65, the pull from customers, employees, investors, and media can be expected to make the Social CEO among the most effective, in-demand...

  3. 5 Ways to Localize Social to Boost Relevance and Exposure

    If a multi-location brand has already created pages for each of its locations and set up the “Locations” relationship on Facebook, it can still benefit from using this strategy to further target the messages it sends out by segmenting according to...

  4. 10 Vital Steps to Building Social Influence

    If anything, in the age of authority and influence being generated though social engagement, one could say influence yields more power and is more sought after than ever.image credit: Brian Solis For example, publishing a video is “owned”, yet...