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Brand Advertising Afterthought

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  1. Running Online Video Ads Alongside TV Doubles Brand Recall [Study]

    Instead of making YouTube an afterthought, use it as the foundation as you develop and refine your messaging. Why does cross-channel advertising work better for brand recall than single-channel? The fourth mechanism by which multi-channel...

  2. Is One-Stop Media Buying a Failed Model?

    Once merely an afterthought in the media buying process, auction-based media has changed everything for everybody. Search advertising has caused a seismic shift in the media buying model. The auction-based media buying model will apply to all sorts...

  3. President 2.0

    Social Media as a Strategy, Not an Afterthought Rather, they grew substantially and contributed in record sums -- with $5 and $10 donations quickly adding up to a multi-million dollar advertising arsenal.

  4. Branding through Search: Strategies & Tactics

    Savvy search marketers are increasingly leveraging search for branding purposes, and not as an afterthought, but deliberately blending both old and new strategies & tactics. Fortify the soft creative of brand advertising with hard stats and...

  5. Putting Search in the Ad Mix

    Putting Search in the Ad Mix Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. But Belanger cited a recent study where 25% of respondents said they...

  6. Putting Search in the Ad Mix

    Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. It used to be thought that businesses must build brand awareness off line for their product to...

  7. Ad Agencies & Search Engine Marketing Firms Beginning to Play Together

    It is often viewed as an afterthought or a necessary evil. Advertising agencies are spending more on search engine marketing, with one in five marketers buying in excess of 1,000 keywords, according to Jupiter Research.

  8. Search Engine Marketing Finally Getting Respect

    If you are marketing a web site, search engines are not an afterthought to your banner ad spend. Banners Can Brand, Honestly They Can, Part II CyberAtlas, July 30, 2001 http://cyberatlas.internet.com/markets/advertising/article/0,,5941_804761,00.html