Just One Agency Point of View
Working with an agency like AARF has its perks, like access to creative minds that can come up with wonderful ways to paint some rather dull subjects. PPC or "paid search" = pay-per-click advertising.
Working with an agency like AARF has its perks, like access to creative minds that can come up with wonderful ways to paint some rather dull subjects. PPC or "paid search" = pay-per-click advertising.
Search Share of Digital Spending SlipsAccording to Avenue A | Razorfish's third annual Digital Outlook Report yesterday, search spending by AARF grew 17 percent overall, but search spending as a percentage of total billings dipped slightly from 31...
As Zach Rodgers notes in his story at ClickZ, the big three portals are still garnering a quarter of AARF's digital advertising dollars, handily beating out ad networks, community and entertainment sites, and anything other than search.
As Zach Rodgers notes in his story at ClickZ, the big three portals are still garnering a quarter of AARF's digital advertising dollars, handily beating out ad networks, community and entertainment sites, and anything other than search.