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  1. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    But today, many mobile campaigns are measured based on the assumption that conversions related to mobile advertising should occur in-device. But your smartphone and tablet consumers will still look to find you via browser, so don't think for a...

  2. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Branding advertising, which accounts for 70 percent of all traditional advertising, has traditionally relied on a variety of brand-related post-exposure success metrics, such as: When it comes to digital advertising, we often spend our time pouring...

  3. 3 Keys to Activating an Audience with Smarter Content

    When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of engagement with the brand content among the target audience. In addition, tracing the trajectory of the story from one...

  4. Google Active View Format Gets Accreditation

    Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...

  5. 10 Vital Steps to Building Social Influence

    It is important for any brand or business to embrace the imperative to meet their customers wherever they are with meaningful engagement. The stakes may be different, however it is likely that success is as important to your business or brand as it...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    What it Means to Your Personal Brand When You Connect on LinkedIn – Fast CompanyBefore you accept that invitation to connect on LinkedIn, remember: "You are whom you choose to befriend". Why 75 cents of every dollar spent on mobile advertising is...