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  1. Evolution in Digital Marketing Skill Sets

    This is an exciting time for those working in the advertising and search marketing industry. We’re seeing unprecedented turbulence as digital marketing challenges traditional advertising channels. Agencies will look for specialization and digital...

  2. Native Advertising for Small Business: The Missing Link?

    Native Advertising Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. Native advertising is the missing link in a small business’s content marketing plan that can make it...

  3. Cross-Device Measurement: Believe the Hype

    When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability to identify consumers across devices is what’s preventing brands from spending heavily on mobile advertising even though they do...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. If you only have a product live for a short period...

  5. Marin Software Adds Support for Russia's Largest Search Engine

    Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves Turkey, Ukraine, Belarus, and Kazakhstan. This is another win for global advertising support for the platform, as Yandex joins the...

  6. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Follow spammy onpage advertising techniques Advertising material In the following figure, Searchmetrics outlines the correlation between backlinks and brand influence. What's more, the correlation values regarding coefficients out of the social...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. It's very important that you consider all the ramifications of the content ideas that you are considering, especially...

  8. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...

  9. Survey Says: Stop Making Assumptions About Your Content

    This means I can better control the message, ensure the brand is properly represented, and cut back on duplicating efforts across departments. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with...