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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Does an integrated search and social advertising strategy yield superior results to when they're pursued as separate channels? This is a key question Marin Software set out to answer when it conducted research and published findings in a new white...

  2. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    Anything less makes the business vulnerable to a constant, ongoing erosion of its brand,” Placeable said in its report. Even when the business listing is incorrect in directories like Yelp, nearly a third of consumers say they blame the brand.

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    While Google continues to enhance Google Analytics, many custom reports and calculations are related to paid advertising. They entrust the performance of the most visible asset of the brand to those claiming SEO expertise.

  4. Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

    Which subsets of insurance spent the most in online advertising? According to the data, the majority of search volume in the insurance space is comprised of non-branded terms, "with high click-through rates for brand keywords driving up that...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Use Custom Audiences retargeting on Facebook to give them a reason to reconsider your brand. Then, use Facebook advertising to re-engage the product-category page visitors on with a tailored creative, incentive, or offer to help stimulate action or...

  6. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Comparatively, beauty brand video searches and views on YouTube, however, remain flat regardless of time of day. For all their creative and advertising investments, major brands have only garnered only 3 percent of the 14.9 billion beauty-related...