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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. If you only have a product live for a short period...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves Turkey, Ukraine, Belarus, and Kazakhstan. This is another win for global advertising support for the platform, as Yandex joins the...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Follow spammy onpage advertising techniques Advertising material In the following figure, Searchmetrics outlines the correlation between backlinks and brand influence. What's more, the correlation values regarding coefficients out of the social...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. It's very important that you consider all the ramifications of the content ideas that you are considering, especially...

  5. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...

  6. Survey Says: Stop Making Assumptions About Your Content

    This means I can better control the message, ensure the brand is properly represented, and cut back on duplicating efforts across departments. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with...

  7. Marin Adds Google Shopping Campaign Management

    That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its advertising platform, announced last week. We're already working with both solutions, which have proved to be extremely useful in...

  8. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. Advertisers should monitor consumer activity across their...

  9. 5 Takeaways From the World Cup for Global Search Marketers

    It's been reported that advertisers spent as much (if not more) on World Cup advertising than they did on Super Bowl ads. Apart from sports apparel, which is the obvious winner in World Cup advertising, everyone from car manufacturers to airlines...

  10. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. A well executed advertising campaign can be extremely helpful in...