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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Create a flow that makes assumptions, such as, "If a user bought 1 product from brand X, we'll serve them remarketing ads focused on other products developed by that same brand. As that same user browsers the Internet, you can serve them...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  3. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    It's by looking at the complex interactions that we can best serve users the right experience based on their context, and maximize the value from our AdWords campaigns. For years Bing Ads has had incremental bidding – with enhanced campaigns more...

  4. Mobile Ad Revenue Outlook: Local Search Leads the Way

    Mobile advertising will also move down market to SMBs through a combination of self-serve tools, and local media direct sales channels. This will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage...