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  1. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    Most of the focus of Facebook’s announced New York City expansion focused on the hiring of more engineers, but tucked into COO Sheryl Sandberg's comments about hiring a slew of new technologists were her brief remarks that Facebook will also...

  2. Are Your Eyes Open to the Changed Advertising Ecosystem?

    Chapter 1 – Eye of the Storm: Madison Avenue in Crisis The warning would remind (1) that the search engines are not responsible for the success of the purchaser's campaign (you've got to pay attention to conversion and bear the burden yourself), (2...