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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The previous product meant we had to work with a combined CPA, so this is a great step forward for advertisers. Homepage image via Shutterstock. If your search queries are very brand-heavy, there is also now the potential to create a brand term...

  2. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Hero ads are great opportunity for advertisers to maximize brand impact though a visually rich search experience for consumers," said Lisa Raehsler of Big Click Co.who also attended Bing Ads Next. From an advertiser perspective, it enables...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    There was no mention at all of Google Webmaster tools in this keynote – suggesting that the analytics tool is more interested in becoming the companion to revenue-generating advertisers, than to providing website owners and webmasters insights...