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  1. Delving Into the Auction Insights Report

    Overlap rate– how often other advertisers appeared in the same auction as you. Select the most important keywords in your account - highest converting, best return on investment (ROI), highest spending, brand terms etc.

  2. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Some B2B advertisers might find that their business doesn’t drop off at all, especially those that serve the retail industry such as banks, data suppliers, and security companies. For e-commerce advertisers, the holidays are the busiest time of...

  3. Cross-Device Measurement: Believe the Hype

    Advertisers can work with third-party attribution analytics technology and implement deterministic device pairing. The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness...

  4. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Google's update for Google Shopping feed specifications obliges advertisers to stop using the "available to order" feed attribute, replaced by "in stock," "out of stock," or "preorder" descriptors. Advertisers now have a 150-character limit for...

  5. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The previous product meant we had to work with a combined CPA, so this is a great step forward for advertisers. If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term...

  6. Marin Software Adds Support for Russia's Largest Search Engine

    That means advertisers can analyze, report on, and automate paid search campaign bidding through the Marin platform for Yandex. Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex...

  7. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  8. Survey Says: Stop Making Assumptions About Your Content

    The moral of her story was that advertisers must be wary of making assumptions and understand if they are asking the right questions. How is my audience perceiving my brand? This means I can better control the message, ensure the brand is properly...

  9. Marin Adds Google Shopping Campaign Management

    With millions of products available for sale and constantly-changing inventory and promotions," Marin's announcement said, "retail advertisers must compete for the attention of consumers through ads that offer compelling visuals, prices...

  10. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend some of the same targeting techniques available across desktops to the mobile environment; Custom Audiences is a great example of this.

  11. Remarketing Across Ad Exchanges With DoubleClick Search

    The best thing about it is that advertisers have full control – and they're not waiting on a Web team to add tags and QA setup. However, many advertisers seem to have a few roadblocks when setting up remarketing campaigns – some have trouble...