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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The previous product meant we had to work with a combined CPA, so this is a great step forward for advertisers. If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    That means advertisers can analyze, report on, and automate paid search campaign bidding through the Marin platform for Yandex. Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  4. Survey Says: Stop Making Assumptions About Your Content

    The moral of her story was that advertisers must be wary of making assumptions and understand if they are asking the right questions. How is my audience perceiving my brand? This means I can better control the message, ensure the brand is properly...

  5. Marin Adds Google Shopping Campaign Management

    With millions of products available for sale and constantly-changing inventory and promotions," Marin's announcement said, "retail advertisers must compete for the attention of consumers through ads that offer compelling visuals, prices...

  6. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend some of the same targeting techniques available across desktops to the mobile environment; Custom Audiences is a great example of this.

  7. Remarketing Across Ad Exchanges With DoubleClick Search

    The best thing about it is that advertisers have full control – and they're not waiting on a Web team to add tags and QA setup. However, many advertisers seem to have a few roadblocks when setting up remarketing campaigns – some have trouble...

  8. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  9. Mobile Advertising Measurement: Winning the Long Game

    When running playing the long game in advertising campaigns, advertisers need to measure more than just the install. That being said, there are a handful of events that are shared across most, if not all, apps that advertisers should measure.