As keywords move up in the SERPs to reach the tipping point for click-through rate and outreach efforts create more searches for the brand, the organic search traffic is bound to improve, and will show the growth created simply as a result of SEO...
What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer? Remember, traditional publishing and brand publishing is different.
Their objectives are to drive business leads, influence customer markets and grow brand presence and authority. B2B marketers are spending more than 25 percent of their budgets in the development, delivery and promotion of content, according to a...
Social intelligence company Syncapse set out to answer why people become Facebook fans in its latest study and what the value of a fan is to a brand. The research found 78 percent of a brand’s Facebook fans have already engaged with the brand's...
By involving their audience to make them feel like their input is listened to, a brand can build advocates and perhaps come up with ideas they wouldn't have had on their own. We've all heard about the wisdom of crowds, with Wikipedia and even...
Burberry, British luxury fashion brand — @burberry. Brand marketers who are serious about their content marketing strategy understand that there's more to social video success than a YouTube view count.
So one of the first things you want to do, Beckman said, is to make sure that your brand has a profile on all the social networks, whether it's Google+, LinkedIn, Wikipedia, Facebook, Twitter, YouTube, and so on.
Other relationships related to the brand If you're actively working on any digital aspect of a brand without the benefit of data, you're working in a vacuum. Despite the saturation of coverage over "big data" in recent months, many brands are...
Building real back links, industry authority, brand reputation and expanding the scope of your content have got to be a bigger part of the plan now. Maybe there's an analogy here about everyone playing their own position or a parallel between...
People are naturally driven to share their knowledge and build a personal brand. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings and...
Search for a brand in 2013, and it’s increasingly likely a Google+ page will appear in the SERP. Build your personal brand and share content from conferences, Google+ hangouts and so forth for your target topics
Much has been written in these columns about the use of online video and how it is becoming essential for any serious brand online. It's used in promotion, video ads, "how to" and explainer videos, user-generated videos, contests, live event...
I have seen many agencies espousing the benefits of having a mobile SEO strategy based on creating differentiated, purely mobile experiences but it would appear to me that as device fragmentation continues, it would be better to help a brand...
The same creative best practices on Facebook still apply – compelling copy and photography that is in the brand voice works best. Facebook announced hashtags last week, giving validation to everyone who used the original Twitter function to drive...
This helps build rapport and loyalty with your brand. Lifecycle marketing means marketing to your existing customers, based on the status of the relationship. It is even more relevant for SaaS customers, who will only renew their subscription if...
Develop a world-wide brand so that you will be invulnerable to Google updates, just like the Salvation Army. As the Penguin 2.0 dust settles the SEO pundits are racing to interpret what Google has done and what it means.
Gagnon brought up the spaghetti sauce brand Prego, and how they wanted to jump from the #2 best selling spaghetti sauce to #1. John Gagnon, Bing Ads Evangelist at Microsoft, jumped into his morning keynote at SES Toronto talking about changing...
Brand awareness But did you know that email plays a very important role with both of those from an engagement, brand, and conversion perspective? The New Inbox: The Intersection of Email, Mobile and Social Marketing session at SES New York 2013...
What’s your brand? A brand is something we put on the side of a cow – that’s where it originated, said Hayzlett. A brand is also the delivery of your company’s promise. Try something different that still represents your brand, he said.
Our intentions are to support the underdogs in the face of corporate competitors – and oppositely, to ensure big-brand clientele are outperforming their rivals. Organic search optimization remains the ultimate answer to secure online revenue...
