By being able to add Google News results, they can increase their own brand coverage on the pages for their keywords they have relevant news stories for, particularly for competitive keyword phrases. Since launching universal search results in 2007...
Brand names and URLs are pretty innocuous or a keyword that is more company than product related may also be a natural fit. Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile.
It's so easy when you are immersed in your brand 24/7 to forget what it's like to be your customer," Roth said. What would make me decide to engage with your brand, or better still, to purchase or sign up for something?
On the blog, Mohan said this and its other efforts to improve the performance of digital ads are paying off, based on a 65 percent increase in the number of brand advertisers using its formats and tools.
Hardly what one would expect from sellers of office supplies, the ElfYourself phenomenon did wonders for bringing links and raising top of mind awareness for the brand. Showcasing the brand’s personality and showing what they stand for instantly...
Facebook replaces ‘brand resource center’ with new website and assets – Inside FacebookThe new Facebookbrand.com https://www.facebookbrand.com/ provides dos and don’ts and FAQ for anyone who intends to use the company’s name, logos, or images in...
We've rallied a team of developers to build the iRank platform which turns outreach into a scientific process.iAcquire Brand Voice It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it...
It's what we see all the time – young guys finding and sharing [content], hoping to be the first of their friends to share, so social media is so important for not just Millennials overall, but fans of comedy [generally] and what we do as a brand...
And rather than "Shop by brand," Google would put the option to search on three non-Google sites. The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long antitrust investigation.
It is important for any brand or business to embrace the imperative to meet their customers wherever they are with meaningful engagement. The stakes may be different, however it is likely that success is as important to your business or brand as it...
A brand representative can openly identify themselves and then contribute. For example, a search for Starbucks returns threads related to the overall brand, location- specific brand such as Starbucks UK, products like the Starbucks Card and brand...
By now, some may be thinking “I get that as a brand I am now a publisher. In other words, the question the modern brand owner must have an answer to is: How are you adding genuine value to your audience?
Sometimes you may strike it rich and find a lot of positive mentions of your brand that can be reposted on company social profiles and those of participating employees. Other times however, social media listening proves to be a great way to...
You can choose your entire inventory as a target, or you can set a target to be one brand, or one category, or even one product. If you currently split your targets by brand or by category then you're using the same bid for the high margin and high...
MJ: Do you find that social activity increases brand awareness or otherwise increases the number of searches for a brand/company name? Everything from the power to write content that is "human friendly" on a corporate blog, to promoting content to...
Ideas include the values behind your brand or business, DIY projects and moods, among others. As you think about ranking for brand terms, and even non-brand terms, it is important to keep an eye on your Pinterest profile too.
Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require advertising on more and more TV shows.
What it Means to Your Personal Brand When You Connect on LinkedIn – Fast CompanyBefore you accept that invitation to connect on LinkedIn, remember: "You are whom you choose to befriend". A new analysis says Google Image Search traffic is down 63...
Increasingly, your audience is spending time interacting with your brand on mobile devices every year. How Often the App is used by Visitors: Visitor intent and visitor metrics are great and it can tell you a lot more about how people feel about...
This allows you to dive deeper into relevancy, attributes and price point than managing at the brand or campaign level, allowing you to avoid using overly vague creative or price ranges (who shops for watches somewhere in the $25–$475 price range?
