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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] reporting break down easily to view results by location, region, or brand? Does [VENDOR NAME]'s platform allow for multiple divisions of a brand to log in into the system? What tools does [VENDOR NAME] offer to enable brand...

  2. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. A well executed advertising campaign can be extremely helpful in...

  3. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    Entrepreneur and founder of TechCrunch Michael Arrington, writing on Uncrunched, revealed that he received an email from the social media marketing company Social Chorus offering to compensate for posts promoting the brand-new Internet Explorer...

  4. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    However, Google and Ipsos MediaCT partnered to study the impact of search ads on brand awareness. Google and Ipsos MediaCT ran over 60 search experiments in 2013 in hopes of understanding how search ads affect brand awareness.

  5. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Retailers who want to create ad groups for products outside of Google's default labels (Brand, Category, etc.can assign parameters using this column, such as Best Seller or Greater than $60. I've come to the conclusion Google loves fall.

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Also, like Twitter, every follower counts, whether it's another brand or a person. If you go to the About section of their page, you can often get to the list of people following a brand or person and begin following that list.