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Brainstorming

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  1. Forget Big Content – Small Content Is Critical to Search Success

    The best way to surface these ideas is as part of a larger brainstorming process that will take in all areas of your content strategy and include work on defining the audience first. Read any popular digital marketing thought leadership blog and...

  2. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Instead of jumping right into brainstorming content types, start by creating buyer personas and buyer journeys. Now that you've segmented their actions into your marketing funnel, you can start brainstorming in a more targeted manner because you...

  3. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Now, I'm not talking about full-blown "Mad Men" creative: brainstorming sessions fueled by pop psychology and copious amounts of mind-altering liquids and solids. Search marketing is often a logical, market-driven endeavor.

  4. How to Turn Data & Creativity Into Great Content in 3 Steps

    Creative Brainstorming: Start by creating your ideas! Have a regular brainstorming session with your team to come up with fresh topics and ideas. Cross Reference: Once you have a list of topics from your brainstorming session, you then need to try...

  5. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    A joint brainstorming session based on solid analytics can help ensure a steady stream of killer content that works for you every time. Make your joint brainstorming session all the more effective by arming yourself with the following key data...