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  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Brainstorm Ways to Reach Them At Each Stage Creating killer content won't do you any good if it's not something your users actually need. Instead of jumping right into brainstorming content types, start by creating buyer personas and buyer journeys.

  2. Using the DMAIC Process for SEO Projects

    During this phase, you should bring your team together and brainstorm different potential solutions to the problem based on the data collected and root cause. On top of that we need to make sure we are offering a good return on investment for our...

  3. Why Content Marketing is a Definitive Method for Success in 2014

    As a result of this yearlong brainstorm came a good amount of content strategy insights. Over the course of the past year, content marketing has really taken the spotlight. While the importance of quality content has been preached for a long time...

  4. Searcher Personas: A Case for User-Centric SEO

    Gather some team members together and brainstorm to flesh out each of your personas using your own existing knowledge and assumptions. Lately, we've seen some very fascinating (though not unexpected) developments from Google that give users ever...