Books like Dan Ariely’s “Predictably Irrational” and Richard Thaler and Cass Sunstein’s “Nudge” are textbooks in using this tendency of the brain to frame other people’s decisions. Why does my brain exclude them from consideration?
The habit of attention saves us from having to make decisions, and thus frees up our brain for other tasks. is to trick the brain into familiarity by connecting the unfamiliar with the familiar. For example: a search for “raw food cookbook” on...
Take more frequent brain breaks. Hopefully some of these resolutions will give you some food for thought in 2012. While these are important resolutions, it’s also important to focus on higher-level strategy.
People who want to make their own Halloween treats have been searching most often for Halloween recipes for kids, Halloween cupcake recipes, brain Jell-O molds, toasted pumpkin seeds, and pumpkin cookies.
How about when your computer is no longer yours, when it has no brain of its own (a hard drive) and becomes merely a slave to the web? Do you want to trust that you'll never have financially difficult times, where you have to decide between food...
For my small-business brain, the real inspiration came in Heath's explanation of S.U.C.C.E.S. Bad: "Circular-shaped nutritionally significant food product" In many cases, keynote speakers don't talk about anything I can apply to my life as a search...
Yet, as venture-capital dollars flow freely and alternative search engines try to map the human brain, there's something you should know. Dim Sum" means Chinese food to millions of users but doesn't mean anything to a traditional yellow pages search.
Brain expansion opportunities. Yes, we’ve also heard about the food! The amazingly fantastic food and impressive digs. Many of us have have heard tales about Google’s storied culture, lifestyle, and talented employees.
I borrowed the phrase "brain food" from Matt Spiegel, the SEW Expert who gave our readers an inside ticket to Google Zeitgeist, the exclusive partner summit. Let's get back to "food for the search marketer's brain.
Instead, in inimitable Google style, last week's Zeitgeist featured a two-day feast of brain food on topics ranging from world hunger and environmental protection to the shortage of digital marketing talent.
Rather than focusing on search and ads, the event was a two-day feast of brain food on topics ranging from world hunger and environmental protection to the shortage of digital marketing talent. If you're just now starting to think about how search...
Taking the brain drain example, it is important to maximize media exposure to gain those links. Topics could range from reducing crime to how to keep talented students in the area once they graduate, often referred to as brain drain.
Yet, as venture-capital dollars flow freely and alternative search engines try to map the human brain, there’s something you should know. Dim Sum” means Chinese food to millions of users but doesn’t mean anything to a traditional yellow pages search.
But what if you want to exercise your right brain - that's the creative, non-linear side - and view the results in a more graphic format? For example, if you type ˜food in the search box, you will also retrieve web pages that have the word cooking...
