SEO News

Brad Mattick

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  1. BrightEdge Shifts Marketers from Keyword to Page Performance

    The way page reporting works is we integrate with site analytics, pull in page data and overlay that with keyword and rank data," said Brad Mattick, VP of marketing and products at BrightEdge. Mattick said this offers "powerful and flexible" ways...

  2. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    That's why we are recommending a new paradigm," said Brad Mattick, vice president of marketing and product at BrightEdge. Mattick said it's now important to use different sets of data to measure success both at scale and at the detail level.