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Brad Geddes

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  1. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Using excel for this exercise is actually quite easy, and is explained perfectly by Brad Geddes, in this absolute must–watch video on how to identify AdWords quality score problems. Geddes also shares some phenomenal insights into analyzing the...

  2. Connected Marketing Week: The Tasty Other Half of #SES SFO 2011

    This year’s star-studded speaker list features industry luminaries Bryan Eisenberg, Eric Enge, Brad Geddes, Andy Beal, Liana Evans, Bill Hunt, Debra Mastaler, Dave Naylor, Lee Odden, Crispin Sheridan, and Marty Weintraub, among others.

  3. Search Engine Marketing (SEM) Training Workshops Offered Following SES Toronto Conference

    Google AdWords Tactics to Improve Your ROI (1:00pm-5:00pm): This Google AdWords training workshop will be taught by Brad Geddes, bgTheory.com. In case you've been pre-occupied by other news and events, the largest search engine marketing conference...

  4. Get More Attention with Legal PPC Ad Symbols

    Another good friend, Brad Geddes, referred to the PPC Hero post (in his great BGTheory blog) and added a clever method for typing trademark symbols. I know I promised to write this week about some new techniques for getting great results from PPC...

  5. Those Mysterious Quality Scores: Fundamentally Simple

    If you're one of those left-brainers who simply must know all the details, I recommend the excellent series of blog post by Brad Geddes, and Google's official explanation. This week, I'm going to interrupt our discussion of ad testing to demystify...

  6. Implementing your Search Strategy for the Latino Market, Part 2

    At SES Latino, Brad Geddes of LocalLaunch presented a comparison chart of the Latino-targeting capabilities between Google AdWords, MSN adCenter, and Yahoo Search Marketing. In part 1 of Implementing your Search Strategy for the Latino Market, we...