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  1. March Madness = Search and AdWords Madness?

    In an initial search for "march madness", Google is continuing with their March Madness bracket straight up until the end and beyond. Occurring every spring, March Madness is the one time during the year when the public becomes fanatical over...

  2. Google Brings Huge NCAA March Madness Bracket to Search Results

    Searching for the NCAA March Madness bracket? Search for [ncaa bracket] or [march madness] on Google and you'll see a giant box (officially called "answer cards") above the organic results dedicated to the latest scores and schedule – all leading...

  3. 8 Elements to Test in User Reviews

    Ask for things like location, age bracket, gender, and shopping frequency: User reviews are the most under-tested element on product pages – and can have significantly positive effects on conversion rates.

  4. Paid Search Testing, March Madness Bracket Style

    Since it’s NCAA March Madness time, create your own paid search bracket to help stay focused on tangible outcomes of your tests. I have no shot at winning the office pool this year since my bracket was busted about 2 hours into the tournament.

  5. SearchIgnite Boldly Re-Launch As IgnitionOne

    They look at two vehicles within the same price bracket, one at the higher end of the bracket and one at the lower. SearchIgnite, an online marketing platform technology company, has rebranded itself as IgnitionOne to coincide with the launch of it...

  6. Hulu Grows 490% in 1 Year, According to Nielsen

    The demographic that has seen the most growth is the 35-49 age bracket with second place belonging to (drum roll please) the 65+ set. Hulu has seen explosive growth since its launch last year, according to data from Nielsen Online.

  7. Social Media Madness - The Final Four

    These predictions factor in results of those filling out the bracket at Facebook or tweeting me @equalman. Key wins: Probably the most talked about company in the bracket the last month. Based on the predictions for the winner of Social Media...

  8. Social Media Madness -- The Sweet 16, Part 2

    With NCAA March Madness on the horizon, I felt it only appropriate to put together a Social Media Madness bracket in the hopes of answering: Who is, or who will become, the king of social media? Please let me know who you think should win these...