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  1. Searcher Personas: A Case for User-Centric SEO

    A real person isn't in the 35-45 year old age bracket. It wasn't so long ago that, when educating the uninitiated on the SEO process from the bottom up, we would explain that keywords are foundational to SEO – start with your keywords and work up...

  2. Google Analytics Engagement Report: How to Find Helpful User Insights

    The second column shows how many pageviews each time bracket delivered. Following on from my posts about the New vs. Returning and Frequency Visit Duration and Page Depth. They are both useful for a top-level analysis of how your websites users...

  3. March Madness = Search and AdWords Madness?

    In an initial search for "march madness", Google is continuing with their March Madness bracket straight up until the end and beyond. Occurring every spring, March Madness is the one time during the year when the public becomes fanatical over...

  4. Google Brings Huge NCAA March Madness Bracket to Search Results

    Searching for the NCAA March Madness bracket? Search for [ncaa bracket] or [march madness] on Google and you'll see a giant box (officially called "answer cards") above the organic results dedicated to the latest scores and schedule – all leading...

  5. 8 Elements to Test in User Reviews

    Ask for things like location, age bracket, gender, and shopping frequency: User reviews are the most under-tested element on product pages – and can have significantly positive effects on conversion rates.

  6. Paid Search Testing, March Madness Bracket Style

    Since it’s NCAA March Madness time, create your own paid search bracket to help stay focused on tangible outcomes of your tests. I have no shot at winning the office pool this year since my bracket was busted about 2 hours into the tournament.