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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Not all product categories are eligible (e.g.books is a closed category) and only products that win the buy box are eligible to have their ads show up. This one’s a little out of the box. A good tip is to try building upon elements from your best...

  2. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Since the ads are served in the Windows 8.1, we get to "move out of the box" and take PPC to a next level and reach new audiences. The new ads are a very visual ad unit within Windows 8.1 Bing Smart Search and are a great integration between...

  3. What Does Google's Link Schemes Update Mean for Guest Posting?

    Each link has to be reviewed by a human, and each link has to make sense, whether that link is in the bio box or it's an in-content link. It seems like a natural fit to me, but a lot of search marketers are looking at this guideline update and just...

  4. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Via this page, you'll see Google's logo and search box in Chinese floating on the surface of water above some sharks and nasty looking fish. Type in a search such as [shark], and then a few pictures of sharks will drop down into the water and send...

  5. Radical LinkedIn B2B #PPC: Targeting Competitor's Employees

    Though the Ajax box isn't nearly as smart as the "Interest" tools in Facebook Ads, it's cool enough. A Google search for [Minneapolis, Minnesota Web Development” gives us a bunch of cool ideas. There will be many uses of this targeting matrix for...