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  1. How to Use Google Analytics Site Search Reports

    This allows you to directly compare the success rate of people using search against those who don’t to work out whether the conversion rates are very different, whether new visitors are more likely to be using the search box, or how much revenue...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    She found her camcorder buried in an old box, and set it up in front of her couch. When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to...

  3. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Position) will require a formula created through the Calculated Fields dialog box instead of with the pivot tables Summarize Data dialog box. For search marketers, the most common mistake is summarizing data using the "Average" function in pivot...

  4. Need a Timer? Use Google

    But now you can type specific search query into Google's search box, and Google will create a timer for you right on the search results page. Google has a new fun tool built within their search. If you ever need a quick timer for something...

  5. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Halloween - Candy corn and/or pennies in a cardboard box Unattended litter box - Distinct boquet of ammonia with an earthy undertone You know, immature and cheesy, with a quick, bright finish. Courtesy of the Google Aromabase, you can search and...