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  1. How to Dominate the Entire First Page of Google

    Below are two big box home improvement retailers that are capitalizing on some of these extensions. Dominate the entire first page of Google for brand related search queries. In recent months, Google has made this task even easier, by reducing the...

  2. 10 SEO Truths of 2012 for Agencies & In-House Teams

    SEO Truth #8: Think Outside the Google Search Box They must obtain improved organic search results as quickly as possible given a limited budget and timeframe, while Google changes its algorithm on a daily basis and competitors continue to optimize...

  3. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    Main Content: This could be in the form of a news article or a blog post, information about a product, a video, a tool, a search box, or a log-in. As a reminder, Google’s Distinguished Engineer Matt Cutts insists that these ratings don’t “directly...

  4. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    It does not seem far-fetched that since Google Chrome's address bar doubles as a search box, Google maybe trying to disambiguate a number of queries. A big change seems to be underway on Google, most likely designed to give brands more control of...

  5. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    I had always taken a "tick box" approach to CRO. A glut of algorithm changes (such as Google's Penguin s not to say that adding a few percentage points to your conversion rate is easy. Twitter and Facebook are key with Google+ growing in importance...

  6. How to Understand Your Google “Not Provided” Traffic

    In the text box enter “not provided” Change the third drop down to “Greater than” and enter 2.41 into the text box (the number 2.41 is the mid-point between the branded and non-branded pageviews) Now enter 2.45 into the text box (the number 2.45 is...

  7. Google Merges Analytics, Webmaster Tools Data, Adds SEO Reports

    After confirming the action in a dialog box, your accounts will be connected. The Queries report will provide information on terms Google users searched on where your site's URL appeared in the results.the default report includes Impressions...

  8. Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

    Select Call Extensions (previously named Phone extensions) in the shaded View drop down box. Finally, select the check box for Call metrics. Earlier this year the quality of call metrics data Google could provide was improved to include new data...

  9. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Facebook Like Box However, bear in mind that the rights words highlighted in search results can aid usability and click-throughs. Note: Don't obsess over keywords for SEO, because meta description is not a ranking factor for Google's algorithm.

  10. The Google+ Controversy & Virtual Worlds – A Question Of Identity

    Even if that means that their profile photo is of a robot, or a cartoon chicken, or a cardboard box, and their name has nothing to do with what's in their wallet. It allows a social media model that is closer to what many had hoped Google+ would be...