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  1. How to Use Google Analytics Site Search Reports

    This allows you to directly compare the success rate of people using search against those who don’t to work out whether the conversion rates are very different, whether new visitors are more likely to be using the search box, or how much revenue...

  2. Google Brings NHL, NBA Video Highlights to Search Results

    The video is embedded at the top of the search results, with the score in a box on the left and the video beside it on the right: Google has launched a new feature that allows sports fans to see video highlights from the previous night's game when...

  3. Your SEO Competition Isn't Who You Think It Is

    Fact is, if you aren't thinking outside of the box when you're looking at your online competition, you're likely to find out that you're no part of the competition at all. That doesn't mean we can create sophisticated videos for every one of our...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out-of-the-box GA metric. Identify custom data that might need to be captured in addition to what GA tracks out-of-the-box...

  5. How to Dominate the Entire First Page of Google

    Below are two big box home improvement retailers that are capitalizing on some of these extensions. Dominate the entire first page of Google for brand related search queries. In recent months, Google has made this task even easier, by reducing the...

  6. How to Write Great Content: Because Awesome Content Won't Write Itself...

    You have to get out of your bubble, your box, and sometimes your own way and let the content come to you. Another tool I really like for content ideas is Google Keyword Planner. While this tool is free to use, it does require having a Google...