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  1. Search Engine Marketing Checklist for Hotel Marketers

    Optimize all the elements of the hotel search box on the homepage Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g.

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Examples include words like "windows," which can refer to the glass-filled holes in your house, or the operating system, and "speaker," which can refer to an orator or the thumpingly loud box your neighbor can’t seem to turn down.

  3. How to Use Google Analytics Site Search Reports

    Internal Campaign Tracking: An out-of-the-box idea for tracking internal banners by Justin Cutroni is to tag them with parameters that you can analyze in search reports instead of resorting to using campaign tracking tags on internal links, which...

  4. Google Brings NHL, NBA Video Highlights to Search Results

    The video is embedded at the top of the search results, with the score in a box on the left and the video beside it on the right: Google has launched a new feature that allows sports fans to see video highlights from the previous night's game when...