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  1. Search Engine Marketing Checklist for Hotel Marketers

    Optimize all the elements of the hotel search box on the homepage These four major online channelsare: Search engines Comparison websites Hotel booking engine websites Hotel chain/brand websites Unless a hotel booking engine website has a stronger...

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Examples include words like "windows," which can refer to the glass-filled holes in your house, or the operating system, and "speaker," which can refer to an orator or the thumpingly loud box your neighbor can’t seem to turn down.

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The percentage of data used is shown in each box in the top corner to help you understand the size of your dataset. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the...