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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one big soap box. Anyone can do bad influencer marketing. The real question is can you do good influencer marketing?

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Not all product categories are eligible (e.g.books is a closed category) and only products that win the buy box are eligible to have their ads show up. This one’s a little out of the box. Additionally, high conversion rates on Amazon have a direct...

  3. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This site used responsive web design and featured most of the major criteria, showcasing a search box, shopping cart, and sign-in above the fold. Search box The Search Agency today released a new mobile scorecard report, which looked at the Top 100...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Not a bad summary for just entering my competitor's domain into the search box. We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? I'm going to show you what spying data can actually...

  5. Task Analysis: The Key UX Design Step Everyone Skips

    Suggestive selling – nothing goes better with your flower purchase than a box of chocolates. Some folks claim to do it, but what they do is not task analysis. First, a definition: Task analysis is a step-by-step analysis of the users' task, from...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out-of-the-box GA metric. Identify custom data that might need to be captured in addition to what GA tracks out-of-the-box...

  7. Conquering Content Marketing, Step 3: Facing the 'Fans'

    She found her camcorder buried in an old box, and set it up in front of her couch. Previously, on British Outfitters . Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters, was talking to her boss...

  8. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Position) will require a formula created through the Calculated Fields dialog box instead of with the pivot tables Summarize Data dialog box. We've previously covered a few basics for pivot tables, a powerful Excel tool which helps digital...