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Bounce Rate

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  1. Google Analytics Content Reports: Understanding the Key Benefits

    Bounce Rate: The percentage of entrances on this page where the user did not interact with the website any further. Bounce Rate Analysis If, in any of the standard reports above, you wish to review bounce rate, sort the data by this and then use...

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    The bounce rate for mobile search, however, is 5 percent higher than desktop overall. It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. On the organic side of things, reports show “(not provided...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    The time-on-site and bounce rate for our campaigns were comparable to the website average. Lead close rate is tied directly to this column. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing...

  4. 26 Free Must-Have Tools for PPC Success

    Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts. Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at...

  5. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    In this example, Chrome and Internet Explorer seem to be doing OK but Safari has a noticeably higher bounce rate, so you might want to look into the reasons why that might be. Successful digital marketing campaigns are now data-driven.

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Bounce rates were approximately twice the website average. With these targets we should have been getting in front of our audience with a pretty high rate of success. Just when you think you have the Google Display Network (GDN) figured out...

  7. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    This tutorial will focus on the process for implementing adjusted bounce rate once you're up and running with Google Tag Manager. Now let's turn our attention to bounce rate. The Problem With Standard Bounce Rate and the Importance of Adjusted...