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  1. My "Must Have" List of Directories

    I list most of my clients in this directory and with their local directory and quite a few with the big directory at BOTW.org. BOTW.org Playing in your own neighborhood is an important part of directory and linkbuilding research.

  2. Selling SEO During an Economic Downturn

    If you have a client with hundreds or thousands of physical locations, and they have extra money to spend, consider entering into a large-scale agreement with BOTW, Superpages.com, or any of the other respected local directories.

  3. SEO Site Review: Custom Creations, Unlimited

    We need unique content for this Web site, unique links from other sources (Yahoo directory listings, DMOZ, BOTW.org, others), and links from other relevant Web sites, alternating the anchor text used for the links (don't always use "photo blanket...

  4. SEM Success In 10 Minutes A Day

    You can also test out the new BOTW local directory, which can be submitted to for free, although I recommend the premium listing that's on sale right now for $5 per month. I never seem to have enough time.

  5. Top 5 Non-SEO Ways to Increase Your Search Rankings

    BOTW is the king of this, but even Brian Prince's kid thought the kangaroo shirts were cool. Beyond SEO best practices, I polled our SEO team to come up with the top five "non-SEO" tasks that can help support the SEO process and get Web sites...

  6. Search Headlines & Links: March 5, 2008

    Vote Which Charity Gets the Money @ IM-NY SES Party sponsored by BOTW, AimClear Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: