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  1. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Yet, the policy could impact them directly where it really counts – the bottom line. One could argue that the discussion around Net Neutrality has been designed to be so boring and complex that ordinary consumers and entrepreneurs tune it out.

  2. A Recipe for a Tasty Semantic Search & SEO Salad

    Possibilities range from simply achieving high search engine ranking for specific search terms to anything that improves a website's bottom line. It seems that there's a lot of misunderstanding surrounding the way that search engine optimization...

  3. Why You Need to Own Your Data & Digital Assets

    Bottom Line Truth is, many (far too many) businesses do not fully appreciate the wealth of information made available to them through the various services and platforms the brand participates in. Some may appreciate the value of the data, but do...

  4. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Measure How Keywords Impact the Bottom Line Recently, Purna Virji wrote a refreshing piece on the right way to think about SEO. In short, forget the silver bullets and focus on quality. Extending her approach, let's focus in on video SEO and talk...