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  1. Driving Consumer Insights With Mobile Analytics

    Bottom line: your efforts need to be informed by your business goals and objectives. Craver basically found that TKTS had a mobile app experience that allowed him to avoid standing in line for potentially several hours wondering if it was going to...

  2. 14 Tips on How to Become a More Efficient SEO Professional

    Bottom Line Chances are you probably have a social network open in another browser tab right now as you're reading this, and you've probably checked your email at some point in the last 10 minutes. How much work have you actually done in the last...

  3. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    The bottom line is that conferences are all about sales. Produce multiple forms of content in line with particular speaking sessions, topics and industry trends. With SES New York just a few days away, these tips can help you best make use of...

  4. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    B2B social media marketing has grown in importance in attributing to the bottom line and 2013 shows no slow down. If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing...

  5. The Link Building Book: A Must-Read for Newbie & Experienced SEOs [Review]

    Bottom Line Paddy Moogan is a well-known link builder who works for Distilled. He's written an incredibly comprehensive link building e-book that's nicely priced at $37. If you're new to link building, want to learn more, or just need to brush up...