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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    The company had been going through a PR crisis, created by Lisa's previous boss, Don, who made some online enemies with a provocative and unpopular marketing campaign. Lisa Hughes, a New York-based content marketer for UK clothing and apparel...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him to get off the phone. Previously, on British Outfitters … Earlier that day, Don asked Lisa to develop a...

  3. Top 10 SEO New Year's Resolutions for a Successful 2014

    It's one of the easiest ROIs in SEO to return from 2 or 3 days of intensive learning and impart the knowledge gained to work colleagues and your boss. As 2013 shutters its doors and 2014 beckons, it's an opportune time to reevaluate, reassess, and...

  4. Google Blocks Child Abuse Images on 100,000 Search Terms

    A task force led by Tech City boss and ex-Google and Facebook chief Joanna Shields will "explore what more can be done" to reduce its threat. Google will block more than 100,000 unique search terms that could lead to the discovery of child abuse...

  5. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    I was interviewing with a big company at the time that had found me on LinkedIn when my current boss contacted me for an interview. The Answer to Your Hiring Problems If used correctly with thought behind it, you will find the exact right fit for...

  6. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Tell your friends, family, loved ones, the boss. We can no longer precisely track traffic for Google in organic search at the keyword level. As "(not provided)" creeps its way up to 100 percent, so does the lack of our ability to track Google...

  7. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    You may have a client or a boss asking you what it will take to get to the number one spot for a given search term, as if you could go do some analysis and you could come back with an answer such as: "Get 17 links with this anchor text, update the...

  8. Do the PPC Engines Reward the Right Behaviors?

    They need to improve quality score to make a client or boss happy, and yet improving quality score means increasing CTR – and reducing ROI. Years and years ago, when I was in graduate school, I read an article published in the Academy of Management...