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Borrell Associates

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  1. Yahoo Targets Emerging Markets With Nokia And Koprol Deals

    As ClickZ reported, "Borrell Associates predicts U.S.mobile ad spending is expected to grow dramatically in the next few years, from $2.7 billion in 2009 to $57 billion in 2014. Don't get fooled by the recent reports about Yahoo and Nokia joining...

  2. Report: SMBs Expected to Spend More Online

    Local advertising spending by small-to-medium U.S.businesses will grow by almost 34 percent from 2008 to 2013, and nearly 70 percent of their interactive ad budgets will go toward paid search and video, according to a new report from Borrell...

  3. Local Advertisers Shifting Dollars to Internet

    This year, local advertisers are expected to shift $13.1 billion of their budgeted funds to the Internet, according to Borrell Associates. According to Borrell, internet CPMs average $3.65, the lowest of any media, while an offline Yellow Pages ad...