Borrell Associates forecasts local advertising will grow to reach $19.9 billion in 2012. A whopping 90 percent of consumers now use search engines when researching products or services in their local area, according to BIA/Kelsey.
According to research from Borrell Associates, online video advertising will generate more revenue than display banner advertising, search marketing, email marketing, and all other forms of interactive advertising by 2013.
The fastest growing categories of online advertising are the local segment and everything related to social media, according to Borrell Associates. Watching the search landscape evolve these days, I can't help but think of the real estate agents...
As ClickZ reported, "Borrell Associates predicts U.S.mobile ad spending is expected to grow dramatically in the next few years, from $2.7 billion in 2009 to $57 billion in 2014. Don't get fooled by the recent reports about Yahoo and Nokia joining...
Report: SMBs Expected to Spend More Online Posted by Kevin Newcomb Mar 19, 2009 Local advertising spending by small-to-medium U.S.businesses will grow by almost 34 percent from 2008 to 2013, and nearly 70 percent of their interactive ad budgets...
Local advertising spending by small-to-medium U.S.businesses will grow by almost 34 percent from 2008 to 2013, and nearly 70 percent of their interactive ad budgets will go toward paid search and video, according to a new report from Borrell...
Projections from Borrell Associates have local advertisers shifting $13.1 billion to online advertising from various offline media. Most of the time when discussions arise about yellow pages advertisers shifting from print to online, the talk is in...
Douglas Quenqua, over at ClickZ, has the full write up from the data released by Borrell Associates. KevinRyan What's Wrong With Being Cuil? SEARCHING FOR MEANING Cuil may be a good search engine.someday.
Douglas Quenqua, over at ClickZ, has the full write up from the data released by Borrell Associates. Gordon Borrell, CEO of Borrell Associates, said, "We don't think yellow pages will disappear," said Borrell.
Local Advertisers Shifting Dollars to Internet Posted by Nathania Johnson Jun 27, 2008 This year, local advertisers are expected to shift $13.1 billion of their budgeted funds to the Internet, according to Borrell Associates.
This year, local advertisers are expected to shift $13.1 billion of their budgeted funds to the Internet, according to Borrell Associates. According to Borrell, internet CPMs average $3.65, the lowest of any media, while an offline Yellow Pages ad...
Douglas Quenqua at ClickZ looked into a recent study by Borrell Associates that says spending on online promotions could triple in the next five years. Much has been written, theorized, and analyzed about search and online display advertising.
Borrell Bullish On Local Search Revenue Outlook According to an article in today's MediaPost, Borrell Associates' newest local forecast is quite upbeat about geotargeted ad growth across categories, but especially in paid search.
According to an article in today's MediaPost, Borrell Associates' newest local forecast is quite upbeat about geotargeted ad growth across categories, but especially in paid search. Borrell Below, a recap of stories posted today to the Search
According to an article in today's MediaPost, Borrell Associates' newest local forecast is quite upbeat about geotargeted ad growth across categories, but especially in paid search. Borrell predicts a 32% increase in local advertising online, to...
Local Search By Numbers: Borrell Associates Study. What do you do? Pull back? Hunker down? Or counter-attack? A special report from the Search Engine Strategies conference, February 27-March 2, 2006, New York, NY.
ClickZ reports"about half the panelists believe local search engines will replace national search engines like Yahoo, Google and MSN when it comes to specific market needs," according to Borrell Associates's "2006 Local Search Advertising" report.
ClickZ reports "about half the panelists believe local search engines will replace national search engines like Yahoo, Google and MSN when it comes to specific market needs," according to Borrell Associates's "2006 Local Search Advertising" report.
Local Online Ad Spend to Rise 46 Percent in '05 from ClickZ summarizes a Borrell Associates report on 210 US media markets predicting that online ad spend will rise from $2.7 billion last year to $3.9 billion in 2005, a 46 percent increase.
Borrell Associates report on 210 US media markets predicting that online ad spend will rise from $2.7 billion last year to $3.9 billion in 2005, a 46 percent increase. Local Online Ad Spend to Rise 46 Percent in '05 from ClickZ summarizes a
