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  1. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    You can probably predict what happened next: My Blog Guest was born. An intelligent way to leverage this for links, social shares, and online visibility is to turn this into an opinion roundup post. What better way to find a targeted problem worth...

  2. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    The ability to search posts was born out of a company Hackathon, he explained. My second day as a Facebook intern coincided with a company-wide Hackathon, and I spent the night aiming to implement a way for my friends and me to find old posts we...

  3. Searcher Personas: A Case for User-Centric SEO

    A real person was born at a specific time on a specific day. Today's SEO is about the user and the way people explore using search queries. Lately, we've seen some very fascinating (though not unexpected) developments from Google that give users...

  4. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    In addition, there could be very large and under-served expat populations or people born in the country who still speak their ethnic language. In the U.S.there are tens of millions of non-English speakers who represent a huge potential audience...